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Social networking goes mobile:

Can you name one thing which you see perennially everywhere? Did I hear the answer as ‘Mobile’? Well, Yes, you are absolutely right.  With the introduction of 3G in India soon, we will see internet rates come down and more Value-added Services. But it is more useful for people on the move and wants constant […]
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Social media usage for B2B:

There is always a concern among the conservatives whether or not to go to the digital media and then to the social networking niche. If the brave marketers finds it difficult to go to this media, the conservative brick-and-mortar trader should not be blamed for being averse to it. But I think forget about the […]
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Types of social networks:

We have many online communities which can be categorised as follows: informational, professional, educational, hobbies, academic, and news related. Within each of these major categories, there are many hundreds of communities filled with active members who dedicate a fair portion of their day to participating in those social networks. Let us have a look at […]
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Understanding Social Networks:

In order to understand what types of social networks exist on the Internet, it’s important to look at all aspects of how people interact with each other online. The last two years have seen social networking grow from a mere socail networking to a great place for advertsiers to strut their stuff. For an indian, […]
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Social networking rankings:

It is the rank of preference of social networking websites or blogs or forums for the netizens. This rank is based on the number of hits to the website by directly typing-in the web address of that particular site in the address bar. The rank doesn’t consider linking to the website through search engines or […]
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Social media outsourcing (SMO)

Every one of us is aware of Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO). Now we even have Legal Process outsourcing (LPO). Why cannot we imagine a scenario featuring imaginary Indian Social Media Outsourcing (SMO) Company? I think SMO will be the next big business opportunity for India after BPO and KPO. To […]
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Following are the issues which will make for good ethics:

SEO Ethics Ethics form the cornerstone of all organisations, be it for-profit or non-profit organisations. Unfortunately it isn’t the case in many Indian corporates. Ethical companies though can make a difference when they want to do business with foreign multinationals. Many online Gurus acknowledge that its existence is interlinked with the popularity and success of […]
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Monetizing social networks: Part II (3 more types)

3) Partnership Opportunities – or, limitations of partnership Social networks, especially those like Facebook and LinkedIn, have very targeted demographics. As a result, it makes sense for companies interested in these demographics to partner with them. For example, RIM Cell phones partnered with Facebook, while naukri with LinkedIn. These partnerships are quite fruitful for both […]
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