Strategy

By avignyata
March 9, 2023
Digital, digital trends, Marketing, Strategy

The importance of data analytics in digital marketing

Data analytics plays a crucial role in Digital Marketing, providing valuable insights into consumer behaviour, website performance and the effectiveness of marketing campaigns. By analysing large amounts of data, businesses can make informed decisions about their marketing strategies and improve their overall marketing performance. One of the key benefits of data analytics in Digital Marketing […]

By avignyata
January 24, 2011
avignyata, social media marketing, Strategy

SMM Campaign we love – Ford Fiesta

A majority of business outlets are recognizing the role of social media in today’s net-ridden world. The much talked about Ford’s Fiesta campaign is an apt example of this trend. What they did was simple: Their experiment was about inviting 100 “social agents” (members of the public) to drive and review Fiesta for six months, […]

By avignyata
December 29, 2009
Film PR, social media marketing, social networking, Strategy

Social media network, the next film critic?

Avatar, the magnum opus of James Cameroon, could be the most successful film ever in the world in terms of revenues. It has also been a very big hit in India where generally Hollywood movies take time to be accepted by the audiences. Moksh: I would partly attribute the success to the rave reviews on […]

By avignyata
December 19, 2009
india, interpersonal skills, recruitment, Search engine optimisation (SEO), social media marketing, Strategy

Why social networking sites have become so famous?

Daksh: I was wondering as to the reason for people to use these sites and what do they do for so long on social networks, the biggest discovery happened? Pictures, bingo. People just love to look at pictures. That’s the killer application of all online social networks. Seventy percent of all actions are related to […]

By avignyata
December 15, 2009
india, internet, social media marketing, social networking, Strategy

Are social networks here to stay? Is it a revolution?

Clubbing was a decade old form of social networking. Today people tweet their thoughts for the world to see. In between, we’ve had instant messaging, MySpace, Facebook and blogs. Social networking technology is changing the way consumers, investors and traders interact and share information. However, all companies are struggling to find ways to show how […]

By avignyata
December 13, 2009
avignyata, internet, social media marketing, Strategy

INTEGRATING SOCIAL MEDIA INTO MKTG COMMUNICATIONS

The newest kid on the block always gets the eyeballs and attention with respect to what it does. Same is the case with the social networking sites which have taken the world by storm. Experts predict it to be the next big thing. Only time will tell whether it will but it doesn’t stop people […]

By avignyata
October 16, 2009
Search engine optimisation (SEO), Strategy

Points to be considered before determining the SEO Strategy:

Steps to help you in preparing the SEO strategy for the website or in the process of preparing proposal for the SEO works Age of the domain: The first process is to determine the age of the domain and document it. The domain age is a factor that Google search engine uses to determine the […]

By avignyata
October 13, 2009
internet, Search engine optimisation (SEO), social media catalyst, social media marketing, Strategy

Tips to succeed in long term in Social Media:

Building a social media presence is much more a marathon than a sprint. There’s plenty of content to develop, place and promote, and there are lots of relationships to build. The social media marathon requires commitment, persistence and lots of patience, the type of mental endurance needed to complete a 42 km race. Commit to […]

By avignyata
October 12, 2009
india, internet, social business networking, social media catalyst, social media marketing, Strategy

How can you provide value and make Facebook work better for others?

1. Engage the reader. Ask him questions about his business. Show interest in them, and they will show interest in you. 2. be gracious. Thank them for being a follower. Thank them for friend-requesting you. Always say thank you. 3. Reciprocate. Return the tweet by commenting on one of their tweets or blog posts. Tell […]