Avignyata

Strategy

The importance of data analytics in digital marketing

Data analytics plays a crucial role in Digital Marketing, providing valuable insights into consumer behaviour, website performance and the effectiveness of marketing campaigns. By analysing large amounts of data, businesses can make informed decisions about their marketing strategies and improve their overall marketing performance. One of the key benefits of data analytics in Digital Marketing […]
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Why social networking sites have become so famous?

Daksh: I was wondering as to the reason for people to use these sites and what do they do for so long on social networks, the biggest discovery happened? Pictures, bingo. People just love to look at pictures. That’s the killer application of all online social networks. Seventy percent of all actions are related to […]
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Are social networks here to stay? Is it a revolution?

Clubbing was a decade old form of social networking. Today people tweet their thoughts for the world to see. In between, we’ve had instant messaging, MySpace, Facebook and blogs. Social networking technology is changing the way consumers, investors and traders interact and share information. However, all companies are struggling to find ways to show how […]
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Tips to succeed in long term in Social Media:

Building a social media presence is much more a marathon than a sprint. There’s plenty of content to develop, place and promote, and there are lots of relationships to build. The social media marathon requires commitment, persistence and lots of patience, the type of mental endurance needed to complete a 42 km race. Commit to […]
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How can you provide value and make Facebook work better for others?

1. Engage the reader. Ask him questions about his business. Show interest in them, and they will show interest in you. 2. be gracious. Thank them for being a follower. Thank them for friend-requesting you. Always say thank you. 3. Reciprocate. Return the tweet by commenting on one of their tweets or blog posts. Tell […]
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Supporting Youth Engagement for social networking:

By providing just a taste of how social technologies have altered the architecture of public life, it is critical for educators to understand how mediated publics are shifting the lives of youth. There are very good reasons why youth use them and encouraging them to return to traditional socialisation structures is simply not feasible. Let […]
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