Blog – Avignyata

By avignyata
May 19, 2023
Digital, digital trends

The impact of voice search on SEO

Voice search has become an increasingly popular way for users to search for information and complete tasks, and this trend is having a significant impact on SEO. Here’s a look at the impact of voice search on SEO: • Long-tail keywords: Voice search queries tend to be longer and more conversational than traditional text-based […]

By avignyata
May 12, 2023
Careers

The rise of chatbots in digital marketing

Chatbots have seen a significant rise in popularity in recent years as businesses look for new and innovative ways to engage with their customers and improve customer experience. Here is a look at the rise of chatbots in digital marketing: Improved customer experience: Chatbots can provide instant and personalized responses to customer inquiries, helping to […]

How to measure the ROI of your digital marketing efforts

Measuring the return on investment (ROI) of your digital marketing efforts is crucial for understanding the impact of your campaigns and making data-driven decisions about future strategy. Here are some tips for measuring the ROI of your digital marketing efforts: Set clear goals: Before you start measuring the ROI of your digital marketing efforts, you […]

Impact of AI on digital marketing

Artificial Intelligence (AI) is having a significant impact on the world of digital marketing. AI technologies are transforming the way businesses interact with customers, create and distribute content, and measure and analyse data. One of the key benefits of AI in digital marketing is the ability to personalize and automate marketing campaigns. AI algorithms can […]

By avignyata
March 31, 2023
Careers, Digital, digital trends, internet, Marketing, mobile marketing, social media marketing

The Future of Digital Marketing

The future of digital advertising is rapidly evolving, with new technologies, consumer behaviours, and marketing strategies driving change in the industry. Here are a few key trends that are shaping the future of digital advertising: Artificial Intelligence (AI): AI is transforming the way businesses create and distribute advertisements, allowing for highly personalized and automated campaigns. […]

By avignyata
March 9, 2023
Digital, digital trends, Marketing, Strategy

The importance of data analytics in digital marketing

Data analytics plays a crucial role in Digital Marketing, providing valuable insights into consumer behaviour, website performance and the effectiveness of marketing campaigns. By analysing large amounts of data, businesses can make informed decisions about their marketing strategies and improve their overall marketing performance. One of the key benefits of data analytics in Digital Marketing […]

By avignyata
February 23, 2023
Digital, digital trends

Impact of AI on digital marketing

Artificial Intelligence (AI) is having a significant impact on the world of Digital Marketing. AI technologies are transforming the way businesses interact with customers, create and distribute content, and measure and analyse data. One of the key benefits of AI in digital marketing is the ability to personalize and automate marketing campaigns. AI algorithms can […]

By avignyata
February 16, 2023
Digital, Marketing

The role of SEO in Digital Marketing

The role of SEO in Digital Marketing is crucial for businesses looking to improve their online visibility and attract more website traffic. SEO, or Search Engine Optimization, involves optimizing a website and its content to rank higher in search engine results pages (SERPs) for relevant keywords. Businesses can improve their search engine rankings, attract more […]

By avignyata
December 1, 2022
Digital, digital trends, internet

All about World Computer Literacy Day

These days computers are almost used everywhere! Be it playing games, shopping, storing data, putting up a balance sheet, or drawing. Life without computers just seems incomplete! Celebrated on the 2nd of December, World Computer Literacy Day aims to create awareness and drive digital literacy in underserved communities worldwide. This year’s theme is, ‘Literacy for […]