May 2023 – Avignyata

By avignyata
May 19, 2023
Digital, digital trends

The impact of voice search on SEO

Voice search has become an increasingly popular way for users to search for information and complete tasks, and this trend is having a significant impact on SEO. Here’s a look at the impact of voice search on SEO: • Long-tail keywords: Voice search queries tend to be longer and more conversational than traditional text-based […]

By avignyata
May 12, 2023
Careers

The rise of chatbots in digital marketing

Chatbots have seen a significant rise in popularity in recent years as businesses look for new and innovative ways to engage with their customers and improve customer experience. Here is a look at the rise of chatbots in digital marketing: Improved customer experience: Chatbots can provide instant and personalized responses to customer inquiries, helping to […]

How to measure the ROI of your digital marketing efforts

Measuring the return on investment (ROI) of your digital marketing efforts is crucial for understanding the impact of your campaigns and making data-driven decisions about future strategy. Here are some tips for measuring the ROI of your digital marketing efforts: Set clear goals: Before you start measuring the ROI of your digital marketing efforts, you […]