Avignyata

consumer behaviour

11 key trends of digital marketing industry in 2016

The year 2015 left several marks for us in the technological and digital domain such as preference towards big data by companies. Companies were massively dealing with analytics regarding sales, search activity and site interactions. Technological trends like growth of personalized advertising due to the presence of apps with a good User Interface design (UI) […]
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Augmented Reality

Slick, touch-responsive, elucidative glares have long been a feature of science-fiction. The suave, dashing spy strides down a bus New York street and pauses before a man with an impassive, phlegmatic expression. Cut to the hero’s glares: a blinker appears on the top-left corner for a few seconds, after which a list drops down the […]
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Trends in Social Media Marketing in 2010

Mobile will gain in Social Networking – people will start using cell phones more extensively for social net working needs. Fall in rates, more competition between mobile service providers, and the most anticipated 3G spectrum will fuel this growth. Digital divide of the online and offline world will come together – there would be more […]
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Understanding social network users:

For the last few decades, sociologists and psychologists have been wondering whether computers are going to spell the demise of interpersonal communication. We are all going to retreat into our dark rooms where our computers are located, and avoid things like playing cricket with the neighbors, shopping at the mall, or heading down the haji […]
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