consumer behaviour

By avignyata
January 10, 2016
consumer behaviour, digital trends, mobile marketing, Search engine optimisation (SEO)

11 key trends of digital marketing industry in 2016

The year 2015 left several marks for us in the technological and digital domain such as preference towards big data by companies. Companies were massively dealing with analytics regarding sales, search activity and site interactions. Technological trends like growth of personalized advertising due to the presence of apps with a good User Interface design (UI) […]

By avignyata
January 3, 2011
avignyata, consumer behaviour, mobile marketing, social media marketing

Social Media trends in India

Our communiqué, interactions, online business, blogging has all changed in one decade owing to the tremendous growth and innovation in the online world. Social networking websites are now a widespread means of the way people converse everyday and also the way many youngsters earn money. More importantly Social Media is not a Fad, it a […]

By avignyata
May 20, 2010
consumer behaviour, social media marketing

Audience Control in Social Media Marketing

We’re in the age of the listening parent. Children and teens don’t repress their desires for lack of money or fear of the parent anymore, and astutely enough, the parent’s methods of regulation and culling the best out of their children have changed correspondingly. Today I can see an educated breed of parent who neither […]

By avignyata
May 14, 2010
avignyata, consumer behaviour, social media catalyst, social media marketing

Geo Location – FourSquare trend catching on!!

Foursquare = pure genius. It’s odd how genius can manifest itself in ways that, on seeing, you realize were right there all the time. Foursquare is one of these manifestations. There is nothing particularly difficult to imagine or do in the concept or execution of Foursquare, yet for some reason, not even Google was able […]

By avignyata
December 11, 2009
consumer behaviour, india, internet

Understanding social network users:

For the last few decades, sociologists and psychologists have been wondering whether computers are going to spell the demise of interpersonal communication. We are all going to retreat into our dark rooms where our computers are located, and avoid things like playing cricket with the neighbors, shopping at the mall, or heading down the haji […]