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Avignyata

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Social networking rankings:

It is the rank of preference of social networking websites or blogs or forums for the netizens. This rank is based on the number of hits to the website by directly typing-in the web address of that particular site in the address bar. The rank doesn’t consider linking to the website through search engines or […]
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Social media outsourcing (SMO)

Every one of us is aware of Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO). Now we even have Legal Process outsourcing (LPO). Why cannot we imagine a scenario featuring imaginary Indian Social Media Outsourcing (SMO) Company? I think SMO will be the next big business opportunity for India after BPO and KPO. To […]
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Following are the issues which will make for good ethics:

SEO Ethics Ethics form the cornerstone of all organisations, be it for-profit or non-profit organisations. Unfortunately it isn’t the case in many Indian corporates. Ethical companies though can make a difference when they want to do business with foreign multinationals. Many online Gurus acknowledge that its existence is interlinked with the popularity and success of […]
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Monetizing social networks: Part II (3 more types)

3) Partnership Opportunities – or, limitations of partnership Social networks, especially those like Facebook and LinkedIn, have very targeted demographics. As a result, it makes sense for companies interested in these demographics to partner with them. For example, RIM Cell phones partnered with Facebook, while naukri with LinkedIn. These partnerships are quite fruitful for both […]
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Monetizing social networks:

The golden rule of sales is to understand your target market. As social networks are dynamic, the level of complexity in monetizing social networks proves to be quite high. Each network is different from the other. 5 different concepts to monetize social networks can be: 1) Ads – or, the interesting content problem The poor […]
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Social Media Measurement:

Everything that counts has to be measured but not everything that can be measured counts. Similar is the case with social media optimization or social media marketing. It is a subjective issue as of now where everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on […]
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Social Media Measurement: (Quantitative)

If the goal is to measure traffic, sales or SEO ranking, we can take a more quantitative approach. There are some free tools that can help with this type of measurement, including: 1. AideRSS allows you to enter a feed URL and returns statistics about its posts, including which are the most popular based on how many […]
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Brand Impact Analysis- on Social Media:

Social media marketing is the new form of marketing which is in its nascent stage yet. If done right, can have a significant impact on brand awareness and popularity. However, many companies fail to utilize this cheap (and in many cases free) method of marketing. This is because either they are averse to try out […]
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Customer engagement:

Customer engagement (CE)=  function of (customer service, customer satisfaction, customer loyalty). Input is the service whereas the output is the satisfaction which results in loyalty and thus the brand equity of the product or service takes flight. Nowadays urban India has started buying stuff online quite frequently. Young people are now much more trusting about […]
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