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By avignyata
December 8, 2023
Careers, Design, Digital, digital trends, SEO, social media marketing

SEO and social media: How to use SEO in social media marketing?

In today’s online world, businesses can greatly benefit from the combined use of social media and search engine optimization (SEO). These tools are instrumental in helping companies connect with their target audience and achieve their marketing goals. While they may appear distinct, integrating social media and SEO forms a powerful alliance that boosts marketing efforts. […]

By avignyata
May 12, 2023
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The rise of chatbots in digital marketing

Chatbots have seen a significant rise in popularity in recent years as businesses look for new and innovative ways to engage with their customers and improve customer experience. Here is a look at the rise of chatbots in digital marketing: Improved customer experience: Chatbots can provide instant and personalized responses to customer inquiries, helping to […]

By avignyata
March 31, 2023
Careers, Digital, digital trends, internet, Marketing, mobile marketing, social media marketing

The Future of Digital Marketing

The future of digital advertising is rapidly evolving, with new technologies, consumer behaviours, and marketing strategies driving change in the industry. Here are a few key trends that are shaping the future of digital advertising: Artificial Intelligence (AI): AI is transforming the way businesses create and distribute advertisements, allowing for highly personalized and automated campaigns. […]

By avignyata
January 25, 2023
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AI for Supply Chain Optimization: Improve Demand Forecasting

The adoption of new technologies is expensive and requires a complete rework of existing processes. Companies have to integrate real-time machine learning, inventory management, and all physical assets using the Internet of Things technology. These solutions offer all kinds of features, including demand forecasting, business planning, automation, transparency, and many others. If you Google AI […]

By avignyata
July 4, 2022
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Why is social media calendar useful?

Just put yourself in the position of running out of content and having no idea what to post next. Social media calendars are useful in such circumstances. What is a social media calendar? An overview of anticipated social media posts that are arranged by date is called a social media calendar. It guides you in […]

By avignyata
February 17, 2022
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5 Digital Marketing Trends to Keep an Eye on in the Coming Decade

What we thought we understood about the digital world has turned out to be just the tip of the iceberg. The amount of money committed to digital marketing and communications has increased dramatically in the last two years, posing a problem for senior-level marketers who have been unable to keep up with the changing […]

By avignyata
February 9, 2022
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Digital Marketing in the metaverse, how will it work?

The most popular metaverses today, such as Fortnite and Roblox, allow companies to market their products in ways that would be impossible in the real world. A metaverse platform might enable marketers to be more creative and interact with a larger audience than they could if they were just constrained to the actual world. Why is marketing in the metaverse so valuable? […]

By avignyata
February 9, 2022
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Why is a buyer persona so important in digital marketing?

A buyer persona is a research-based, semi-fictional portrayal or outline of your ideal target audience. It aids companies in better understanding their consumers, from who they are and what they want to how they think and why they make purchasing decisions. As a result, businesses wind up building many buyer personas to target different clients […]

By avignyata
January 27, 2022
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In 2022, This will completely revolutionize Social Media Marketing

Many companies were unable to rely on foot traffic to generate money as a result of the lockdowns and social isolation. As a result, demand for digital marketing has skyrocketed, with social media being one of the most effective platforms for businesses to exploit. Nine out of 10 consumers will buy from firms they follow […]

By avignyata
December 17, 2021
Careers

Beginner-friendly guide to learning new-age digital marketing tools

For learners of all backgrounds, digital marketing is a viable career path that offers a high pay scale, job stability, a range of professions, and interesting growth chances. Without effectively utilising the digital domain, perhaps every service or product-based firm’ marketing methods are currently inadequate. Using digital marketing methods, such as SEO, Google AdWords, email […]