consumer behavior

By avignyata
February 9, 2020
digital trends

#SafeInternetDay: How to be safe on the Internet from cyberthugs

The internet has revolutionised the way we live our lives – enabling us to read the news, enjoy entertainment, carry out research, book our holidays, buy and sell, shop, network, learn, bank and carry out many other everyday tasks. However, there are several risks associated with going online. These result from either visiting malicious websites […]

By avignyata
September 19, 2019
digital trends, internet

When big brands came together to create magic…….

It’s a cut-throat competition in today’s business world. And making your product stand out in a highly competitive market is very tough for a business. You got to have a product that gets the liking of both the classes and the masses. Some companies score high in this parameter. Some don’t. So, for those who […]

By avignyata
January 10, 2016
consumer behaviour, digital trends, mobile marketing, Search engine optimisation (SEO)

11 key trends of digital marketing industry in 2016

The year 2015 left several marks for us in the technological and digital domain such as preference towards big data by companies. Companies were massively dealing with analytics regarding sales, search activity and site interactions. Technological trends like growth of personalized advertising due to the presence of apps with a good User Interface design (UI) […]

By avignyata
May 20, 2010
consumer behaviour, social media marketing

Audience Control in Social Media Marketing

We’re in the age of the listening parent. Children and teens don’t repress their desires for lack of money or fear of the parent anymore, and astutely enough, the parent’s methods of regulation and culling the best out of their children have changed correspondingly. Today I can see an educated breed of parent who neither […]

By avignyata
September 3, 2009
india, social business networking, social media marketing, social media measurement, Strategy

Future of social networks: how will they evolve?

1. All new things have a shelf life. When will the novelty factor erode? Historically these issues go way way back. The Freemasons secret handshake was an early solution to the trust issue. When we look at the social networks that have existed in the real world throughout history and asked “what is different this […]