social media marketing

Pinterest Trends’ to explore top US search terms

Pinterest, a platform that operates a software system designed to enable saving and discovery of information on the World Wide Web using images and, on a smaller scale, GIFs and videos, has recently launched Pinterest Trends, a new tool to help marketers keep up with the top US search terms on the platform. The tool […]

Twitter to ban all political ads ahead of 2020 US elections

While Facebook is adamant on not fact-checking the ads run by politicians, Twitter CEO Jack Dorsey announced last week that Twitter will ban all political advertising worldwide, saying that the reach of such messages “should be earned, not bought”.

By avignyata
October 7, 2019
digital trends, social media marketing, social media measurement

Why IGTV is a must for businesses these days?

Of all of the social media networks, Instagram is the only one that’s truly listening to the navigation of its users. It’s currently the most engaging and popular social channel. So when Instagram debuted its stand-alone app for long-form video, IGTV, there was a lot of fanfare and excitement around it. While initial buzz quickly […]

How brands celebrated Ganesh Chaturthi

Bappa came home a couple of days back and an array of brands took to social media to celebrate the arrival of Vighnaharta. Brands set up a decorative pandal in their timeline and lit up their walls with heartwarming posts. Here’s a look at some of the innovative social media posts on Ganesh Chaturthi: 1. […]

By avignyata
January 10, 2016
consumer behaviour, digital trends, mobile marketing, Search engine optimisation (SEO)

11 key trends of digital marketing industry in 2016

The year 2015 left several marks for us in the technological and digital domain such as preference towards big data by companies. Companies were massively dealing with analytics regarding sales, search activity and site interactions. Technological trends like growth of personalized advertising due to the presence of apps with a good User Interface design (UI) […]