Blog - Avignyata

By avignyata
September 19, 2009
social media catalyst, social media marketing, social media measurement, Strategy

Starting a Social Media Strategy:

Begin with the final output in Mind Strategy isn’t the goal. The process is essential. The objective though has to be though of. Else it becomes like walking down an unknown path exploring options. This isn’t bad but then it is better with objectives. Then think about building a strategy to reach them. Following can […]

By avignyata
September 18, 2009
internet, Search engine optimisation (SEO), social media measurement, social network security

Challenges of Social Network Sites:

Every aspect has two dies, the positive and the negative. Thus there are challenges to social network sites too. We are all getting carried away with the hype and hoopla but we need to have a balanced viewpoint. It’s easy for us to be exuberantly callow. Difficult to Monetize: Even Google, the mammoth and innovative […]

By avignyata
September 17, 2009
internet, Search engine optimisation (SEO), social media catalyst, social media measurement, sophisticated cell phones, Strategy

Social networking widgets:

For those of you who do not completely understand what a widget is, it is essentially independent objects or an object that can be embedded or downloaded onto another site and can be used as a tool, have automatic content updates, or are or can be interactive. Though they go by the name of “widget”, […]

By avignyata
September 16, 2009
india, internet, Search engine optimisation (SEO), social media catalyst, social media marketing, social networking, Strategy

Corporate blogging:

Corporate blogs, often by their very own definition, are maintained by senior levelers or any other upper level manager within the company who has a vested company interest and wholly understand the integral importance of effective networking. Since they are ultimately responsible for the content and tone of the blog, it would stand to reason […]

By avignyata
September 15, 2009
internet, social business networking, social media marketing, social media measurement, social network security, Strategy, Uncategorized

Tools of social networks:

The past couple of years, largely with Facebook and Orkut growing the social networks and social computing tools having grown into the edges of mainstream, nearly every argument made against these tools and services was laid down against e-mail, rich UI desktops (people spent hours changing the colors and arranging the interfaces), and Instant Messaging […]

By avignyata
September 14, 2009
india, internet, social business networking, social media catalyst, social media marketing, social networking

Do’s and dont’s for social networking for corporates:

Basic rules of the Game: Just like in all types of business and life, there are some basic rules to be adhered to. They can be called as etiquettes. These can be spoken and/or non-spoken, but many businesses and individuals often do not practice these rules when they are on these social sites. Not only […]

By avignyata
September 13, 2009
avignyata, india, internet, social media marketing, Strategy

What does our Social Networks Say About you:

Let’s play a game of memory: What is your latest Twitter entry? What was the last photo you uploaded on your Orkut account? Can you remember or do you have to go and check it really quick? Social networking is fabulous but it is not without its set of problems and misconceptions. For example, a […]

By avignyata
September 12, 2009
internet, Search engine optimisation (SEO), social media catalyst, social media marketing, social networking

Social Media Best business methods:

Following are the reasons why businessman use social media i.e. do social networks marketing: • Influence brand reputation • Increase brand awareness • Improve search engine rankings • Increase website traffic • Generate leads for increasing sales • Improve internal communications • Increase online sales But of these, social media marketing initiatives are effective more […]

By avignyata
September 11, 2009
internet, social media catalyst, social media marketing, Strategy

Reputation management on the web:

Having a social media presence is one thing. Engaging the customer with you is another thing which means you are doing social media marketing. And then measuring the effectiveness and efficiency and Return on investment is the most difficult thing. Some companies have a presence on the web but either: 1. They do not monitor […]

By avignyata
September 10, 2009
india, internet, social business networking, social media marketing, social media measurement, Strategy

Defining and Setting Success Metrics:

We should know what to measure and when to measure. This is the area where businesses- without proper guidance, or internal knowledge – start seeing hazy returns. Metrics is the area where most organisations or marketing teams don’t see recognizable returns or returns that are hard to quantify for social media campaigns. Choosing the right […]