Many companies, both online and offline can appreciate the benefits of networking and how it can clearly benefit their company. In the form of offline, traditional networking, many companies use their Chambers of Commerce such as Bombay chamber of commerce and industry (BCCI) or Federation of Indian chamber of commerce and industry (FICCI), Lunchtime networking clubs and the most effective word-of-mouth referral system.
In today’s changing global landscape, online social networking has quickly become the method and the means that numerous companies are using as their platform for reaching out to customers
The Sears Corporation has set a directional course on becoming a social shopping hub on the web. For over 100 years, Sears has provided customers with quality products at very reasonable prices. They are as famous as Coca Cola.
They are now strategizing to become an even bigger integral part of the online community with new changes and developments that will likely place them as a front runner of social networking and involvement.
Sears will develop a marketing-based strategy that will enable users to log onto their Sears accounts online and have options to access other social sites like Facebook, Twitter etc.
One of Sears’s goals in developing this strategy is to enhance their customers’ shopping experience as much as possible. Ultimately, they would like to have customers share their shopping experiences, share photos of their purchases, give and share feedback on their buying experiences and perhaps serve as a referral for new customers as they become more visible on social sites.
With social platforms like Twitter and MySpace, the social sharing should be relatively easy for Sears customers to adapt to. Whenever people find a product or service that they really, really like, they want to share it. Having these kinds of options will certainly enhance the buying experience and will also help guide Sears in the direction that they need on this web marketing strategy as they see what customers need, like and gravitate towards.