Avignyata

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Do’s and dont’s for social networking for corporates:

Basic rules of the Game: Just like in all types of business and life, there are some basic rules to be adhered to. They can be called as etiquettes. These can be spoken and/or non-spoken, but many businesses and individuals often do not practice these rules when they are on these social sites. Not only […]
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Social Media Best business methods:

Following are the reasons why businessman use social media i.e. do social networks marketing: • Influence brand reputation • Increase brand awareness • Improve search engine rankings • Increase website traffic • Generate leads for increasing sales • Improve internal communications • Increase online sales But of these, social media marketing initiatives are effective more […]
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Defining and Setting Success Metrics:

We should know what to measure and when to measure. This is the area where businesses- without proper guidance, or internal knowledge – start seeing hazy returns. Metrics is the area where most organisations or marketing teams don’t see recognizable returns or returns that are hard to quantify for social media campaigns. Choosing the right […]
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Usage of back links in SEO:

Focusing on the same keyword, this can be an effective internet marketing technique. This is search engine optimization for social networking websites at its best. This has also become the major source of back-links. It provides a great way to generate back-links for free. It boosts website visibility at search engines, because each new back-link […]
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Role of Social Networking in SEO:

In recent times, social networking has become a necessity rather than an option. It is an activity to achieve long term success for your promotional endeavour especially through the Internet. Almost everyone nowadays has his/ her presence on social networking sites. People of every age group are using numerous networking sites and creating their profile. […]
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Social networking fundamentals in the present scenario:

Social networking was started on the premise that ‘like-minded’ people would come together to talk about a particular thing. So if you happen to just surf on the internet, you would be sure of knowing about social networking and how it helps everyone. It is quite transparent due to the nature of its platforms and […]
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Social Network Types and Motivations: (contd..)

The most obvious gated community/trust based network is the family (“the network you don’t get to choose”). Many people want better tools to stay in touch with extended family now that families tend to be so geographically dispersed. If a gated community for models seems small and frivolous, what about one for doctors or lawyers […]
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Social media measurement: basics

Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth […]
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