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Metrics (Measures) in social network analysis (Part 2)

Individual-level Density The degree a respondent’s ties know one another/ proportion of ties among an individual’s nominees. Network or global-level density is the proportion of ties in a network relative to the total number possible (sparse versus dense networks). Flow betweenness centrality The degree that a node contributes to sum of maximum flow between all […]
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SEO – Most Feasible for Video Marketing:

A matrix-like character which does bombastic dance moves in a viral video is actually an advertisement for a car company. A laugh-out-loud funny clip of a baby making funny noises is a marketing technique for a new infant foods manufacturing company. These are just a couple of examples of how search engine optimization or SEO […]
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SEO Measurable parameters part 2:

Let us have a look at the keyword research and analysis phase, the performance parameters of the keyword w.r.t the website traffic. Once you have finalized your SEO service provider, you need to understand your requirement including the target audience for your website, objective etc. Based on this there will be an in-depth audit that […]
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Website Audit: SEO Measurable Parameters – Part 1

Converting a lead is never an easy job for the sales person in any industry with no 100% guaranteed results and even if you guarantee people will come up with a link saying that “No one can guarantee results” how come you? But still the industry is getting more and more clients with great potential. […]
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Is social networking a substitute for Email?

A six year analysis of Internet Activity Index was conducted. Can you guess which of the five areas (Commerce, Communications, Community, Content and Search) has grown the most—and which has shrunk? The most surprising results actually aren’t in Community and Communications. Yes, email (i.e. Communications is down), the only area to fall over those six […]
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