A matrix-like character which does bombastic dance moves in a viral video is actually an advertisement for a car company. A laugh-out-loud funny clip of a baby making funny noises is a marketing technique for a new infant foods manufacturing company.
These are just a couple of examples of how search engine optimization or SEO marketing techniques work through video marketing.
With the popularity of Youtube and social networking sites, it is no wonder why both old and new companies are switching tactics when it comes to how they perform search engine optimization and SEO marketing. Both of these SEO marketing techniques are done with the help of video website promotion, video marketing, SEO video marketing and video optimization.
SEO Video Marketing: The Basics
To have a deeper understanding of how SEO video marketing can be your primary means of search engine optimization, here are a few points that you need to keep in mind:
Instead of link building, traditional bookmarking and other techniques offered by companies offering SEO services, video marketing is slowly taking over the Internet. Online users have a much more positive response towards videos, so video website promotion is the best way to reach out to your core audience.
If you want to apply video website promotion for your website/ blog, you need to learn about the techniques of video optimization. You can perform the video optimization yourself or you can hire a company offering SEO services to do it for you. To have a head start in your SEO video marketing, what you can do is upload videos in popular sites like YouTube, and repost the links on blogs, forums and your website.
Bookmarking a video and having a press release are the other techniques that you can use when using videos to optimize your site for the search engines. In this way you can start promotion work for your website and can derive more & more traffics towards the site.