Strategy

By avignyata
September 25, 2009
internet, Search engine optimisation (SEO), social media marketing, social media measurement, Strategy

Social media channels:

Social Media channels are by no means totally different or even totally new. The term “social tools” was coined in 1999. It’s been a decade now. Yet the number of people in the world who still have no idea about blogging is staggering. Surprisingly or not, not every advertising/marketing professional has a blog. This makes […]

By avignyata
September 24, 2009
internet, Search engine optimisation (SEO), social media marketing, social media measurement, social networking, Strategy

Social Media Isn’t Living Up to its Hype?

Innovation is the bulwark of growth. It increases the standard of living for all concerned. However initially when presented with a new technology, people tend to use that innovation to do existing jobs more effectively. Brand building is no different. As social media gains momentum, brand communicators are experimenting carte blanche with these new technologies […]

By avignyata
September 23, 2009
india, internet, social business networking, social media catalyst, social media marketing, Strategy

Would online social networking strategy work for a corporate business online?

Would all types of audiences be conducive for the idea? It’s a great idea for the corporate industries to pursue, whether they have a product or a service. The goal of any business that is customer-driven wants to generate buzz about their activities. What better way to do that than by engaging in social media […]

By avignyata
September 20, 2009
social media catalyst, social media marketing, social media measurement, social network security, Strategy

Strategy initiation for social network:

If we’re going to put a social media strategy into place, we need to align the path we are going to take, and develop it with an understanding of how to reach our goals. Where are we going? How are we going to get there? How do we know we’ve arrived? Let us start in […]

By avignyata
September 19, 2009
social media catalyst, social media marketing, social media measurement, Strategy

Starting a Social Media Strategy:

Begin with the final output in Mind Strategy isn’t the goal. The process is essential. The objective though has to be though of. Else it becomes like walking down an unknown path exploring options. This isn’t bad but then it is better with objectives. Then think about building a strategy to reach them. Following can […]

By avignyata
September 17, 2009
internet, Search engine optimisation (SEO), social media catalyst, social media measurement, sophisticated cell phones, Strategy

Social networking widgets:

For those of you who do not completely understand what a widget is, it is essentially independent objects or an object that can be embedded or downloaded onto another site and can be used as a tool, have automatic content updates, or are or can be interactive. Though they go by the name of “widget”, […]

By avignyata
September 16, 2009
india, internet, Search engine optimisation (SEO), social media catalyst, social media marketing, social networking, Strategy

Corporate blogging:

Corporate blogs, often by their very own definition, are maintained by senior levelers or any other upper level manager within the company who has a vested company interest and wholly understand the integral importance of effective networking. Since they are ultimately responsible for the content and tone of the blog, it would stand to reason […]

By avignyata
September 15, 2009
internet, social business networking, social media marketing, social media measurement, social network security, Strategy, Uncategorized

Tools of social networks:

The past couple of years, largely with Facebook and Orkut growing the social networks and social computing tools having grown into the edges of mainstream, nearly every argument made against these tools and services was laid down against e-mail, rich UI desktops (people spent hours changing the colors and arranging the interfaces), and Instant Messaging […]

By avignyata
September 13, 2009
avignyata, india, internet, social media marketing, Strategy

What does our Social Networks Say About you:

Let’s play a game of memory: What is your latest Twitter entry? What was the last photo you uploaded on your Orkut account? Can you remember or do you have to go and check it really quick? Social networking is fabulous but it is not without its set of problems and misconceptions. For example, a […]

By avignyata
September 11, 2009
internet, social media catalyst, social media marketing, Strategy

Reputation management on the web:

Having a social media presence is one thing. Engaging the customer with you is another thing which means you are doing social media marketing. And then measuring the effectiveness and efficiency and Return on investment is the most difficult thing. Some companies have a presence on the web but either: 1. They do not monitor […]