Strategy

By avignyata
October 7, 2009
social media catalyst, social media marketing, social media measurement, Strategy

Are we in Public domain or Private domain on social networks?

Social networking websites like MySpace, Facebook, and Bebo are all over the internet and today’s youth are spending a lot of time using these sites to make friends and does time pass. How is public life changed by social technology? How the properties of meddled publics like social network sites different from unmeddled publics? We […]

By avignyata
October 6, 2009
Search engine optimisation (SEO), social media catalyst, social media marketing, social media measurement, social networking, Strategy

How is social networking advertisement targeted?

Sites focused on shared interests allow advertisers to better target their messages. HIGHER COSTS According to itLinkz figures, advertisers are paying more each time their ads are viewed on his site than on more general social networks. Advertisers are paying double-digit figures for every 1,000 times their ad is viewed. MySpace‘s average charge per 1,000 […]

By avignyata
October 5, 2009
internet, social media marketing, social media measurement, Strategy

Reasons for the more targeted approach to social networking:

One is the sheer popularity of sites such as MySpace and Friendster. As those sites have expanded and become among the Internet’s most trafficked, some users and potential users have grown wary about exposing themselves to so many people. Some users would rather connect with people with whom they share common interests, such as hobbies […]

By avignyata
October 3, 2009
india, internet, social business networking, social media marketing, social media measurement, Strategy

Saving of employers resources on advertisement for jobs:

Many business-networking sites also post jobs on their sites. So, you get one more online option to look out for jobs, i.e. in addition to the job portals. Online networking also helps you to build relationships before you can actually ask for a job. And that too without facing the recruiter. It is always better […]

By avignyata
September 30, 2009
india, internet, social business networking, social media marketing, Strategy

Future of LinkedIn:

LinkedIn has some of the smartest investors around. These investors have deep pockets and they are almost certainly following the model of building both scale and deep end user value before attempting too much monetization. There are signs that they are looking at deepening their service value, specifically by becoming a network to find small […]

By avignyata
September 29, 2009
social media catalyst, social media marketing, social networking, Strategy

Limitations on LinkedIn’s Value

1. Linkedin mirrors real world relationships but does not change them. I assume the same is true on Facebook. More to the point, attempts to use LinkedIn to change real world relationships can be counterproductive. There are a few people who seemed as if they were almost professional LinkedIn users. Their names came up constantly […]

By avignyata
September 28, 2009
india, internet, social media marketing, social media measurement, social networking, Strategy

How to use Social Networking Site for Advertising Products/ Services:

Create your account– Creating a profile is not very hard task and can be easily done. However, you may need to keep all your profiles updated on a regular basis. Expand your network– Almost every networking site provides you option to search friends who share same interests as you. So always search and invite members […]

By avignyata
September 27, 2009
avignyata, india, Search engine optimisation (SEO), social media marketing, social media measurement, social networking, Strategy

New tools of Marketing:

Social Networking sites are new tool of marketing that has gained its popularity in last couple of years. This new concept is considered as very effective tool for capturing marketing leads. It has emerged as one of the most significant tools that provide a platform where you can network and gain new customers. This newest […]

By avignyata
September 26, 2009
social media marketing, social media measurement, social network security, social networking, Strategy

Organizational integration is one of the key challenges faced by the social media industry:

Here are the important points in this issue: 1. An organization has to understand the importance of social media and transparency for the future of your company/organization 2. An organization needs tools to make it easy for customers and prospects to participate (product reviews, service reviews, ideas, enhancement requests, online catalogs and other tools need […]