india

By avignyata
October 3, 2009
india, internet, social business networking, social media marketing, social media measurement, Strategy

Saving of employers resources on advertisement for jobs:

Many business-networking sites also post jobs on their sites. So, you get one more online option to look out for jobs, i.e. in addition to the job portals. Online networking also helps you to build relationships before you can actually ask for a job. And that too without facing the recruiter. It is always better […]

By avignyata
September 30, 2009
india, internet, social business networking, social media marketing, Strategy

Future of LinkedIn:

LinkedIn has some of the smartest investors around. These investors have deep pockets and they are almost certainly following the model of building both scale and deep end user value before attempting too much monetization. There are signs that they are looking at deepening their service value, specifically by becoming a network to find small […]

By avignyata
September 28, 2009
india, internet, social media marketing, social media measurement, social networking, Strategy

How to use Social Networking Site for Advertising Products/ Services:

Create your account– Creating a profile is not very hard task and can be easily done. However, you may need to keep all your profiles updated on a regular basis. Expand your network– Almost every networking site provides you option to search friends who share same interests as you. So always search and invite members […]

By avignyata
September 27, 2009
avignyata, india, Search engine optimisation (SEO), social media marketing, social media measurement, social networking, Strategy

New tools of Marketing:

Social Networking sites are new tool of marketing that has gained its popularity in last couple of years. This new concept is considered as very effective tool for capturing marketing leads. It has emerged as one of the most significant tools that provide a platform where you can network and gain new customers. This newest […]

By avignyata
September 23, 2009
india, internet, social business networking, social media catalyst, social media marketing, Strategy

Would online social networking strategy work for a corporate business online?

Would all types of audiences be conducive for the idea? It’s a great idea for the corporate industries to pursue, whether they have a product or a service. The goal of any business that is customer-driven wants to generate buzz about their activities. What better way to do that than by engaging in social media […]

By avignyata
September 22, 2009
avignyata, india, internet, social media marketing, Uncategorized

Unique Social Networking Strategy by Sears:

Many companies, both online and offline can appreciate the benefits of networking and how it can clearly benefit their company. In the form of offline, traditional networking, many companies use their Chambers of Commerce such as Bombay chamber of commerce and industry (BCCI) or Federation of Indian chamber of commerce and industry (FICCI), Lunchtime networking […]

By avignyata
September 16, 2009
india, internet, Search engine optimisation (SEO), social media catalyst, social media marketing, social networking, Strategy

Corporate blogging:

Corporate blogs, often by their very own definition, are maintained by senior levelers or any other upper level manager within the company who has a vested company interest and wholly understand the integral importance of effective networking. Since they are ultimately responsible for the content and tone of the blog, it would stand to reason […]

By avignyata
September 14, 2009
india, internet, social business networking, social media catalyst, social media marketing, social networking

Do’s and dont’s for social networking for corporates:

Basic rules of the Game: Just like in all types of business and life, there are some basic rules to be adhered to. They can be called as etiquettes. These can be spoken and/or non-spoken, but many businesses and individuals often do not practice these rules when they are on these social sites. Not only […]

By avignyata
September 13, 2009
avignyata, india, internet, social media marketing, Strategy

What does our Social Networks Say About you:

Let’s play a game of memory: What is your latest Twitter entry? What was the last photo you uploaded on your Orkut account? Can you remember or do you have to go and check it really quick? Social networking is fabulous but it is not without its set of problems and misconceptions. For example, a […]

By avignyata
September 10, 2009
india, internet, social business networking, social media marketing, social media measurement, Strategy

Defining and Setting Success Metrics:

We should know what to measure and when to measure. This is the area where businesses- without proper guidance, or internal knowledge – start seeing hazy returns. Metrics is the area where most organisations or marketing teams don’t see recognizable returns or returns that are hard to quantify for social media campaigns. Choosing the right […]