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“The people who are crazy enough to think they can change the world are the ones who do.” – Apple’s “Think Different” commercial, 1997. And that sum’s up 600 pages on Steve Jobs who thought and shared “the importance of people who could stand at the intersection of humanities and sciences, and I decided that’s […]

Image source: https://media.licdn.com/ Digital marketing has made a major breakthrough in the era of technology. Search Engine Optimization is probably the most important competitive digital marketing advantage that you can have over your competition.  In the world of digitalization, you cannot simply just get online, share your content, and simply be recognized by your targeted audience. It is […]

Image source: https://www.creativeon.com Over the years, the social media networks have advanced from being an entertainment and connecting with friend’s network to an important platform for business. Whether you have a small business or a large one, it is essential to have a social media presence of your brand. This helps in bringing more traffic […]

Leading Digital : George Westerman   Didier Bonnet     Ndrew McAfee The beginning: Are you ready? And to add the conclusive words bring stark reality: we ain’t seen nothing yet. The barrage of technology will be so prolific that they will enter and reshape the business world.  Moore’s Law as central drumbeat of digital future says it […]

Questioning on the importance of social media presence is equivalent to questioning on the relevance of having a marketing strategy for a growing business. The need for social media presence is inevitable if you want to develop your business. While internet has shrunk the world, it has increased the competition to your business. You are […]