social media catalyst - Avignyata

By avignyata
September 11, 2009
internet, social media catalyst, social media marketing, Strategy

Reputation management on the web:

Having a social media presence is one thing. Engaging the customer with you is another thing which means you are doing social media marketing. And then measuring the effectiveness and efficiency and Return on investment is the most difficult thing. Some companies have a presence on the web but either: 1. They do not monitor […]

By avignyata
September 6, 2009
india, internet, Search engine optimisation (SEO), social business networking, social media catalyst, social media marketing, social media measurement, social network security, social networking, Strategy

Social media measurement: basics

Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth […]

By avignyata
August 12, 2009
india, Search engine optimisation (SEO), social media catalyst, social media marketing, social media measurement, Strategy

5 rules of Social Media Optimization (SMO):

Search engine optimization in simplistic terms can be explained as the method through which the website or content writer uses ‘specific’ words in the content so that the search engines such as Google or Bing or any other engine lists the link in the top 10 results. Google being the most used engine and the […]