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Usage of back links in SEO:

Focusing on the same keyword, this can be an effective internet marketing technique. This is search engine optimization for social networking websites at its best. This has also become the major source of back-links. It provides a great way to generate back-links for free. It boosts website visibility at search engines, because each new back-link […]
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Role of Social Networking in SEO:

In recent times, social networking has become a necessity rather than an option. It is an activity to achieve long term success for your promotional endeavour especially through the Internet. Almost everyone nowadays has his/ her presence on social networking sites. People of every age group are using numerous networking sites and creating their profile. […]
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Social networking fundamentals in the present scenario:

Social networking was started on the premise that ‘like-minded’ people would come together to talk about a particular thing. So if you happen to just surf on the internet, you would be sure of knowing about social networking and how it helps everyone. It is quite transparent due to the nature of its platforms and […]
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Social Network Types and Motivations: (contd..)

The most obvious gated community/trust based network is the family (“the network you don’t get to choose”). Many people want better tools to stay in touch with extended family now that families tend to be so geographically dispersed. If a gated community for models seems small and frivolous, what about one for doctors or lawyers […]
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Social media measurement: basics

Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth […]
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Recruitment through social networking websites:

Recruitment in the initial days was through the recruitment agencies and placement agencies. Then with the online boom, now we have naukri, monster, shine, firstnaukri and other online recruitment websites where the recruitment does not pay nor does the employee. The revenues are from the advertisements and thus a win-win situation for all. Thus how […]
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Future of social networks: how will they evolve?

1. All new things have a shelf life. When will the novelty factor erode? Historically these issues go way way back. The Freemasons secret handshake was an early solution to the trust issue. When we look at the social networks that have existed in the real world throughout history and asked “what is different this […]
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