August, 2009 - Avignyata

By avignyata
August 31, 2009
social media marketing

Social media usage for B2B:

There is always a concern among the conservatives whether or not to go to the digital media and then to the social networking niche. If the brave marketers finds it difficult to go to this media, the conservative brick-and-mortar trader should not be blamed for being averse to it. But I think forget about the […]

By avignyata
August 30, 2009
internet, social media marketing

Types of social networks:

We have many online communities which can be categorised as follows: informational, professional, educational, hobbies, academic, and news related. Within each of these major categories, there are many hundreds of communities filled with active members who dedicate a fair portion of their day to participating in those social networks. Let us have a look at […]

By avignyata
August 29, 2009
internet, social media marketing

Understanding Social Networks:

In order to understand what types of social networks exist on the Internet, it’s important to look at all aspects of how people interact with each other online. The last two years have seen social networking grow from a mere socail networking to a great place for advertsiers to strut their stuff. For an indian, […]

By avignyata
August 28, 2009
internet, social media marketing

Social networking rankings:

It is the rank of preference of social networking websites or blogs or forums for the netizens. This rank is based on the number of hits to the website by directly typing-in the web address of that particular site in the address bar. The rank doesn’t consider linking to the website through search engines or […]

By avignyata
August 27, 2009
internet

Social media outsourcing (SMO)

Every one of us is aware of Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO). Now we even have Legal Process outsourcing (LPO). Why cannot we imagine a scenario featuring imaginary Indian Social Media Outsourcing (SMO) Company? I think SMO will be the next big business opportunity for India after BPO and KPO. To […]

By avignyata
August 26, 2009
internet

Following are the issues which will make for good ethics:

SEO Ethics Ethics form the cornerstone of all organisations, be it for-profit or non-profit organisations. Unfortunately it isn’t the case in many Indian corporates. Ethical companies though can make a difference when they want to do business with foreign multinationals. Many online Gurus acknowledge that its existence is interlinked with the popularity and success of […]

By avignyata
August 25, 2009
internet, social media marketing

Finding value of a social networking website:

If you have a start-up on the web, how will you come to know the value for it? Let alone a start-up, it is difficult o measure the renowned social networking sites such as twitter or Myspace or linkedin or Facebook as in a brick-and-mortar company, a online company value depends on the way the site […]

By avignyata
August 24, 2009
social media marketing

Monetizing social networks: Part II (3 more types)

3) Partnership Opportunities – or, limitations of partnership Social networks, especially those like Facebook and LinkedIn, have very targeted demographics. As a result, it makes sense for companies interested in these demographics to partner with them. For example, RIM Cell phones partnered with Facebook, while naukri with LinkedIn. These partnerships are quite fruitful for both […]

By avignyata
August 22, 2009
social media marketing

Monetizing social networks:

The golden rule of sales is to understand your target market. As social networks are dynamic, the level of complexity in monetizing social networks proves to be quite high. Each network is different from the other. 5 different concepts to monetize social networks can be: 1) Ads – or, the interesting content problem The poor […]

By avignyata
August 20, 2009
social media marketing

Social Media Measurement:

Everything that counts has to be measured but not everything that can be measured counts. Similar is the case with social media optimization or social media marketing. It is a subjective issue as of now where everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on […]