Avignyata

Month: August 2009

Social Media Measurement: (Quantitative)

If the goal is to measure traffic, sales or SEO ranking, we can take a more quantitative approach. There are some free tools that can help with this type of measurement, including: 1. AideRSS allows you to enter a feed URL and returns statistics about its posts, including which are the most popular based on how many […]
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Brand Impact Analysis- on Social Media:

Social media marketing is the new form of marketing which is in its nascent stage yet. If done right, can have a significant impact on brand awareness and popularity. However, many companies fail to utilize this cheap (and in many cases free) method of marketing. This is because either they are averse to try out […]
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Customer engagement:

Customer engagement (CE)=  function of (customer service, customer satisfaction, customer loyalty). Input is the service whereas the output is the satisfaction which results in loyalty and thus the brand equity of the product or service takes flight. Nowadays urban India has started buying stuff online quite frequently. Young people are now much more trusting about […]
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Branding in Social Media vs. Traditional Media

Integrating social media plan into your promotion and branding strategy has moved from being an option to becoming a necessity for survival in today’s fast moving marketplace. Gone are the days of doing business in a conservative manner and without the aid of technology. If you are not visible in the virtual world i.e. the internet, […]
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5 rules of Social Media Optimization (SMO):

Search engine optimization in simplistic terms can be explained as the method through which the website or content writer uses ‘specific’ words in the content so that the search engines such as Google or Bing or any other engine lists the link in the top 10 results. Google being the most used engine and the […]
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