From plug-ins to location-based marketing initiatives to the move to higher bandwidth and putting updates highlighting a cause or an event, there’s plethora of change in the world of social media.
Audience will have control: Brands will have to have some presence in the online world. If a brand doesn’t have a presence on social media consumers will still talk about them. In particular, consumers will demand corporate social media presence.
Booshaka: This recent startup offers real-time look at what’s trending on Facebook based on open search keywords, as well as via topic if you’re interested in more a general browse. Listening will become even more important, even before marketing and engagement.
Moving to Higher Bandwidth (4G): The use of higher bandwidth will not only be a necessity but a demand from busy consumers.
Social media policy in offices (it might actually be enforced): If the company you work for doesn’t already have a social media policy in place with specific rules of engagement across multiple networks, it just might in the next year.
Educational institutes’ adopting social media strategies: What was earlier shunned is now readily accepted and gaining popularity. Teachers themselves are getting updated with the latest news about social media so that they too can incorporate it in their learning.