Avignyata

social media catalyst

Social media measurement: basics

Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth […]
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Customer engagement:

Customer engagement (CE)=  function of (customer service, customer satisfaction, customer loyalty). Input is the service whereas the output is the satisfaction which results in loyalty and thus the brand equity of the product or service takes flight. Nowadays urban India has started buying stuff online quite frequently. Young people are now much more trusting about […]
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5 rules of Social Media Optimization (SMO):

Search engine optimization in simplistic terms can be explained as the method through which the website or content writer uses ‘specific’ words in the content so that the search engines such as Google or Bing or any other engine lists the link in the top 10 results. Google being the most used engine and the […]
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