internet

By avignyata
October 5, 2009
internet, social media marketing, social media measurement, Strategy

Reasons for the more targeted approach to social networking:

One is the sheer popularity of sites such as MySpace and Friendster. As those sites have expanded and become among the Internet’s most trafficked, some users and potential users have grown wary about exposing themselves to so many people. Some users would rather connect with people with whom they share common interests, such as hobbies […]

By avignyata
October 4, 2009
india, internet, social business networking, social media catalyst

Niche Social Networking:

MySpace and Friendster’s runaway popularity and exposure have helped spawn an array of targeted networking sites. Are Advertisers noticing? Vox, a social networking and blogging site with strict privacy controls, so users can limit who sees particular posts. Vox users can make some content available to the general public. Other posts and photos can only […]

By avignyata
October 3, 2009
india, internet, social business networking, social media marketing, social media measurement, Strategy

Saving of employers resources on advertisement for jobs:

Many business-networking sites also post jobs on their sites. So, you get one more online option to look out for jobs, i.e. in addition to the job portals. Online networking also helps you to build relationships before you can actually ask for a job. And that too without facing the recruiter. It is always better […]

By avignyata
September 30, 2009
india, internet, social business networking, social media marketing, Strategy

Future of LinkedIn:

LinkedIn has some of the smartest investors around. These investors have deep pockets and they are almost certainly following the model of building both scale and deep end user value before attempting too much monetization. There are signs that they are looking at deepening their service value, specifically by becoming a network to find small […]

By avignyata
September 28, 2009
india, internet, social media marketing, social media measurement, social networking, Strategy

How to use Social Networking Site for Advertising Products/ Services:

Create your account– Creating a profile is not very hard task and can be easily done. However, you may need to keep all your profiles updated on a regular basis. Expand your network– Almost every networking site provides you option to search friends who share same interests as you. So always search and invite members […]

By avignyata
September 25, 2009
internet, Search engine optimisation (SEO), social media marketing, social media measurement, Strategy

Social media channels:

Social Media channels are by no means totally different or even totally new. The term “social tools” was coined in 1999. It’s been a decade now. Yet the number of people in the world who still have no idea about blogging is staggering. Surprisingly or not, not every advertising/marketing professional has a blog. This makes […]

By avignyata
September 24, 2009
internet, Search engine optimisation (SEO), social media marketing, social media measurement, social networking, Strategy

Social Media Isn’t Living Up to its Hype?

Innovation is the bulwark of growth. It increases the standard of living for all concerned. However initially when presented with a new technology, people tend to use that innovation to do existing jobs more effectively. Brand building is no different. As social media gains momentum, brand communicators are experimenting carte blanche with these new technologies […]

By avignyata
September 23, 2009
india, internet, social business networking, social media catalyst, social media marketing, Strategy

Would online social networking strategy work for a corporate business online?

Would all types of audiences be conducive for the idea? It’s a great idea for the corporate industries to pursue, whether they have a product or a service. The goal of any business that is customer-driven wants to generate buzz about their activities. What better way to do that than by engaging in social media […]

By avignyata
September 22, 2009
avignyata, india, internet, social media marketing, Uncategorized

Unique Social Networking Strategy by Sears:

Many companies, both online and offline can appreciate the benefits of networking and how it can clearly benefit their company. In the form of offline, traditional networking, many companies use their Chambers of Commerce such as Bombay chamber of commerce and industry (BCCI) or Federation of Indian chamber of commerce and industry (FICCI), Lunchtime networking […]