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Impact of AI on digital marketing

Artificial Intelligence (AI) is having a significant impact on the world of Digital Marketing. AI technologies are transforming the way businesses interact with customers, create and distribute content, and measure and analyse data. One of the key benefits of AI in digital marketing is the ability to personalize and automate marketing campaigns. AI algorithms can […]
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The role of SEO in Digital Marketing

The role of SEO in Digital Marketing is crucial for businesses looking to improve their online visibility and attract more website traffic. SEO, or Search Engine Optimization, involves optimizing a website and its content to rank higher in search engine results pages (SERPs) for relevant keywords. Businesses can improve their search engine rankings, attract more […]
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AI for Supply Chain Optimization: Improve Demand Forecasting

The adoption of new technologies is expensive and requires a complete rework of existing processes. Companies have to integrate real-time machine learning, inventory management, and all physical assets using the Internet of Things technology. These solutions offer all kinds of features, including demand forecasting, business planning, automation, transparency, and many others. If you Google AI […]
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All about World Computer Literacy Day

These days computers are almost used everywhere! Be it playing games, shopping, storing data, putting up a balance sheet, or drawing. Life without computers just seems incomplete! Celebrated on the 2nd of December, World Computer Literacy Day aims to create awareness and drive digital literacy in underserved communities worldwide. This year’s theme is, ‘Literacy for […]
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Instagram Business VS Creator Account – Which is right for you?

Will the Real Creator Please Stand Up! Are you a social media butterfly and keep posting your reels, stories and other creative posts? But that still leaves you confused on whether to call your account an Instagram business or a creator account? If you are new to Instagram, different types of accounts may seem confusing […]
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How can Digital Ads boost your business?

In today’s digital environment, Digital Ads are a terrific way to increase your online visibility, encourage future changes, and increase sales. If properly implemented it will help you reach wider audience and increase your visibility.  Whether your business is B2B or B2C you must unquestionably rely on digital advertising. Here are some advantages of Digital […]
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Why is social media calendar useful?

Just put yourself in the position of running out of content and having no idea what to post next. Social media calendars are useful in such circumstances. What is a social media calendar? An overview of anticipated social media posts that are arranged by date is called a social media calendar. It guides you in […]
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5 Must-Haves on Instagram for Small Sized Business

No matter what business you start venturing into, it was always word-of-mouth that was popular for effective marketing. Today, though the word of mouth works, small businesses now have immense opportunities in the digital world, and Instagram is one of them. Currently, it has one of the highest rankings and is popular for building an engaged following […]
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Off Page SEO Techniques

1. Creating Shareable Content Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated. 2. Contribute as Guest Author There are a number of […]
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