Blog - Avignyata

By avignyata
March 9, 2023
Digital, digital trends, Marketing, Strategy

The importance of data analytics in digital marketing

Data analytics plays a crucial role in Digital Marketing, providing valuable insights into consumer behaviour, website performance and the effectiveness of marketing campaigns. By analysing large amounts of data, businesses can make informed decisions about their marketing strategies and improve their overall marketing performance. One of the key benefits of data analytics in Digital Marketing […]

By avignyata
February 23, 2023
Digital, digital trends

Impact of AI on digital marketing

Artificial Intelligence (AI) is having a significant impact on the world of Digital Marketing. AI technologies are transforming the way businesses interact with customers, create and distribute content, and measure and analyse data. One of the key benefits of AI in digital marketing is the ability to personalize and automate marketing campaigns. AI algorithms can […]

By avignyata
February 16, 2023
Digital, Marketing

The role of SEO in Digital Marketing

The role of SEO in Digital Marketing is crucial for businesses looking to improve their online visibility and attract more website traffic. SEO, or Search Engine Optimization, involves optimizing a website and its content to rank higher in search engine results pages (SERPs) for relevant keywords. Businesses can improve their search engine rankings, attract more […]

By avignyata
January 25, 2023
NLP algorithms

AI for Supply Chain Optimization: Improve Demand Forecasting

The adoption of new technologies is expensive and requires a complete rework of existing processes. Companies have to integrate real-time machine learning, inventory management, and all physical assets using the Internet of Things technology. These solutions offer all kinds of features, including demand forecasting, business planning, automation, transparency, and many others. If you Google AI […]

By avignyata
December 1, 2022
Digital, digital trends, internet

All about World Computer Literacy Day

These days computers are almost used everywhere! Be it playing games, shopping, storing data, putting up a balance sheet, or drawing. Life without computers just seems incomplete! Celebrated on the 2nd of December, World Computer Literacy Day aims to create awareness and drive digital literacy in underserved communities worldwide. This year’s theme is, ‘Literacy for […]

By avignyata
July 5, 2022
Digital, digital trends

How can Digital Ads boost your business?

In today’s digital environment, Digital Ads are a terrific way to increase your online visibility, encourage future changes, and increase sales. If properly implemented it will help you reach wider audience and increase your visibility. Whether your business is B2B or B2C you must unquestionably rely on digital advertising. Here are some advantages of Digital […]

By avignyata
July 4, 2022
Careers

Why is social media calendar useful?

Just put yourself in the position of running out of content and having no idea what to post next. Social media calendars are useful in such circumstances. What is a social media calendar? An overview of anticipated social media posts that are arranged by date is called a social media calendar. It guides you in […]

By avignyata
April 29, 2022
avignyata, Digital

5 Must-Haves on Instagram for Small Sized Business

No matter what business you start venturing into, it was always word-of-mouth that was popular for effective marketing. Today, though the word of mouth works, small businesses now have immense opportunities in the digital world, and Instagram is one of them. Currently, it has one of the highest rankings and is popular for building an engaged following […]

By avignyata
April 18, 2022
Digital, digital trends

What is NFT – Is it the Next Future in the Digital World

There are various terms in the digital world, that I may not know of, I am familiar with lot of terms. But suddenly a friend of mine happened to mention to me about NFTs. And I was like – what really is NFT, so he said that its an abbreviated form of non-fungible token. Still, […]