There are a lot of moving components in digital marketing. We understand that what worked in 2020 or 2021 may not work in 2022, and we must keep on top of these trends to provide the best possible outcomes for our clients. As we approach a new year and technology continues to evolve at a breakneck pace, let’s highlight the digital marketing trends we’re looking forward to seeing more of in 2022.
1. Featured Snippets, often known as no-click searches
When you have a query, you usually put it into Google, hit enter, and then click on the article that best answers your question or provides the information you require. However, you may find the solution in a paragraph at the top of the results page. These boxes, known as Position Zero in search engine results, frequently include a picture as well as all of the information you were looking for in an easily distinguishable box.
You don’t need to click on an article since you already know the answer. This is referred to as a no-click search. These are provided by Google and other search engines to assist consumers in fast finding answers and to keep them on their page (and off of yours). No-click searches benefit both the reader and the search engine business, but you may also benefit from them. You’re halfway there if you’re the topic of a no-click search — people are interested in what you have to say. The next step is to entice them to your website so they can learn more about what you have to offer.
2. Use of Voice Search
Voice search’s popularity at home and on mobile phones has resulted in one of the most dramatic revolutions in keyword usage. When we use Alexa for information, we word our search differently than when we use Google. For example, instead of typing “Asian restaurant Mumbai” into Google, a person seeking the restaurant can ask, “where is the closest Asian restaurant?” Choose your keywords while generating material based on the queries people could ask when using Siri or Alexa. This can help you gain more attention, and this digital marketing trend isn’t going anywhere.
3. Use of Visual Search
Users may now upload an image and acquire information on an object merely by looking at it, rather than entering a description into Google. The search yields species information if they’re submitting a plant photo, and history data if they’re sharing a landmark photograph. When a user searches for a product, it offers a list of comparable items with links to where they may be purchased.
How can you use this for your business? Add high-quality photos tagged with descriptive keywords to your online inventory, implement an image search, and consider advertising on Pinterest (if your target demographic uses it). Advertisers that work with them benefit from improved search results.
Take into account the following:
Search engines will be more likely to locate your photographs if you have an image sitemap.
Before submitting photographs to your website, give them descriptive filenames.
Add alternative text (aka “Alt tags”) to all of them.
4. Online Reviews
Your company’s ability to acquire new consumers or clients can be made or broken by online reviews. While any firm can promote their products or services, authentic, unbiased evaluations can be provided by other consumers. Having a large number of genuine reviews may set your company apart from the competition and begin to develop confidence before customers ever visit your website.
Google Business reviews are the most beneficial for a company to get. These are the most reliable and prominent sources, and your Google Business listing allows customers to contact or visit your website. Another great source of online reviews is Facebook, which you can utilise to create a testimonials page on your website.
5. Google Ads Automated & Smart Bidding
Ads professionals evaluate every piece of data and continually modify and alter keywords, bids, and ad language to produce the greatest possible results from a Google Ads campaign. This intense attention to detail produces benefits, but it is stressful. When a business owner attempts to conduct a campaign, he or she may get fully overwhelmed and fail.
Automated bidding tactics are a good example of this. These allow Google to employ machine learning to examine the massive amount of data it collects on its users in order to alter your bids in real time. Advertisement experts can use automated techniques while maintaining total control.