In 2022, where do you think digital marketing will be? Here are some trends we believe will have an impact in the next year.
1. Email is the most important channel.
Personalization, automation, and privacy have all contributed to the primacy of email. In 2022, approaches like dynamic and interactive email content, AMP for email, and new customization strategies will become more important. Studies have shown that email has surpassed all other marketing channels as the most important.
2. The New Priority Is Foresight.
While hindsight is 20/20, firms in 2022 will value foresight. With more direct access to customers, companies will no longer wait until after the fact to seek input on campaigns, goods, and brand names that have already been introduced. This isn’t to argue that in 2022, marketers won’t have bad ideas. This is unavoidable. At the very least, we’ll see more of them skip the stage when they transform those awful ideas into disastrous brand judgments.
3. Discounts are quickly losing favour.
Brands have been keen to shift away from relying on big discounts to attract new consumers and instead look for ways to provide value to customers’ lives through their products and the role they play in their lives. Digital has broadened the sorts of value that companies may provide to their customers. Brands will begin replacing blanket discounts that don’t attract customers for long with personalised promotions based on what they know about customers and their own unique selling factors in 2022.
4. The Data War.
Marketers will lose access to additional data that they have grown to rely on as the battle on data intensifies. All marketing campaigns will be built on the foundation of first-party data. Many businesses that haven’t planned ahead of time will be scrambling to get this information in order to stay competitive.
5. Video is set to be a pillar
Static materials will be replaced by video, which will become the cornerstone of all marketing initiatives. New video-focused advertising products will be introduced on social media and streaming TV channels. Even in the retail environment, new developments in the use of video to engage customers and increase revenue will be seen.
6. The Great Escape From Digital White Noise
Smart firms are being discovered in the mailbox rather than being lost in the digital inbox. Direct mail may be ignored at first owing to misunderstandings about the channel. Integrated campaigns, on the other hand, allow firms to contact millions of people on a more personal level than digital communications alone. Overall, direct mail engagement and performance are increasing.
7. Digital Storytelling Distinguishes Pros From Amateurs
Digital storytelling has received a lot of attention in the last year. However, many businesses are still working to get this right. Many businesses are still telling their tales about themselves rather than how their products and services might help customers succeed. Companies that can use compelling storytelling to develop digital content that adds value and relatability rather than just being content for the sake of being content will succeed.
