Social Media Marketing – The 5 Core Pillars

The use of social media platforms to engage with your audience in  order to grow your brand, improve sales, and drive traffic to your website is known as social media marketing. This includes creating interesting content for your social media profiles, listening to and engaging with followers, evaluating your performance, and running social media ads.

Facebook, Instagram, Twitter, Linked In, Pinterest, YouTube, and Snapchat are the most popular social media platforms right now. Here are the five core pillars of Social Media Marketing:

Consider your social media strategy as the starting point. What are your objectives? Brands utilise social media to raise brand recognition, while others use it to drive traffic and sales to their

On which social media platforms do you wish to focus? When you’re just starting out, it’s preferable to focus on a few platforms where you believe your target audience is active rather than trying to be everywhere. What kind of content would you like to share? What sort of content will be most appealing to your target audience? Is it photos, videos, or both?  Is it information, instructive or entertaining?

2. Planning and Posting
Social media marketing generally begins with a consistent presence on social media. Three billion people use social media daily. You allow your brand the potential to be found by future customers by being
consistently active on social media.

However, rather than generating and posting content on the spur of the moment, you should prepare ahead of time. You must also produce content that your audience enjoys at the correct time to guarantee
that you are optimising your social media reach.

3. Listening and Participation
As your social media following increases, so will the number of people talking about your brand. People will leave comments on your posts, tag you in their posts, or send you direct messages. You can keep an eye on what’s being said about your company on social media. Both good and negative feedback should be addressed.

4. Analytics
You need to know how your content plan is performing. Are you reaching out to more individuals on social media this month than you were last month? In a month, how many positive comments do you get? How many people tag or reshare your content?

The social media networks themselves offer some basic information. You may also utilise one of the many accessible social media analytics

5. Advertisements
Ads on social media allow you to reach out to those who aren’t already following you. Nowadays, social media advertising platforms are so strong that you can target your adverts to specific people. You may
target people based on their demographics, hobbies, and habits, among other things.

You can use social media advertising tools to make adjustments, automate procedures, and optimise your ads if you’re operating many social media advertising campaigns at once.

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