In today’s digital environment, Digital Ads are a terrific way to increase your online visibility, encourage future changes, and increase sales. If properly implemented it will help you reach wider audience and increase your visibility.
Whether your business is B2B or B2C you must unquestionably rely on digital advertising. Here are some advantages of Digital Advertising;
- It enables you to connect with a larger audience around the globe, 24 hours a day.
- It increases consumer awareness of your brand and company.
- Emphasis the advantages of your products or services
- Disseminates details about your company
- Boosts sales and demand.
- Gains an edge over your competitors.
- It enables you to focus on your intended audience.
- You may monitor your clients.
- Examine their purchasing patterns.
- 10.Tailor your communication to the preference of your target audience.
Following are the digital platforms for advertising;
- Social Media Advertising – This type of advertising takes place on number of social media sites including Facebook, Instagram, LinkedIn and Twitter.
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- Mobile App Advertising: It involves advertising on the mobile app.
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- Internet advertising using a website, banners, keywords and videos
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Legal Obligations when advertising
You must adhere to specific guidelines before advertising on any online platforms. You can avoid the harsh penalties that apply to companies that deceives customers by being aware of the law. These regulations are also applicable for digital advertising.
- False or deceptive conduct: Be sure that any branding, statements, quotes, or other representations you use to market your goods or services are honest and accurate.
- Component Pricing: It refers to displaying the price of a product or service in separate parts. For instance, showing the car’s single price while breaking down additional online road expenses. Always remember to prominently display the additional fees.
- Bait Advertising: Advertising your product at a certain price without a fair supply is illegal
- Price Regulations: When pricing your products or services for advertising, you must comply with the price regulations and display the price clearly and accurately.
Always ensure that the information you use to advertise and promote your business is true and sincere.