social media measurement - Avignyata

By avignyata
September 6, 2009
india, internet, Search engine optimisation (SEO), social business networking, social media catalyst, social media marketing, social media measurement, social network security, social networking, Strategy

Social media measurement: basics

Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth […]

By avignyata
September 3, 2009
india, social business networking, social media marketing, social media measurement, Strategy

Future of social networks: how will they evolve?

1. All new things have a shelf life. When will the novelty factor erode? Historically these issues go way way back. The Freemasons secret handshake was an early solution to the trust issue. When we look at the social networks that have existed in the real world throughout history and asked “what is different this […]

By avignyata
August 12, 2009
india, Search engine optimisation (SEO), social media catalyst, social media marketing, social media measurement, Strategy

5 rules of Social Media Optimization (SMO):

Search engine optimization in simplistic terms can be explained as the method through which the website or content writer uses ‘specific’ words in the content so that the search engines such as Google or Bing or any other engine lists the link in the top 10 results. Google being the most used engine and the […]