social media marketing - Avignyata

By avignyata
September 1, 2009
internet, social media marketing

Social networking goes mobile:

Can you name one thing which you see perennially everywhere? Did I hear the answer as ‘Mobile’? Well, Yes, you are absolutely right. With the introduction of 3G in India soon, we will see internet rates come down and more Value-added Services. But it is more useful for people on the move and wants constant […]

By avignyata
August 31, 2009
social media marketing

Social media usage for B2B:

There is always a concern among the conservatives whether or not to go to the digital media and then to the social networking niche. If the brave marketers finds it difficult to go to this media, the conservative brick-and-mortar trader should not be blamed for being averse to it. But I think forget about the […]

By avignyata
August 30, 2009
internet, social media marketing

Types of social networks:

We have many online communities which can be categorised as follows: informational, professional, educational, hobbies, academic, and news related. Within each of these major categories, there are many hundreds of communities filled with active members who dedicate a fair portion of their day to participating in those social networks. Let us have a look at […]

By avignyata
August 29, 2009
internet, social media marketing

Understanding Social Networks:

In order to understand what types of social networks exist on the Internet, it’s important to look at all aspects of how people interact with each other online. The last two years have seen social networking grow from a mere socail networking to a great place for advertsiers to strut their stuff. For an indian, […]

By avignyata
August 28, 2009
internet, social media marketing

Social networking rankings:

It is the rank of preference of social networking websites or blogs or forums for the netizens. This rank is based on the number of hits to the website by directly typing-in the web address of that particular site in the address bar. The rank doesn’t consider linking to the website through search engines or […]

By avignyata
August 25, 2009
internet, social media marketing

Finding value of a social networking website:

If you have a start-up on the web, how will you come to know the value for it? Let alone a start-up, it is difficult o measure the renowned social networking sites such as twitter or Myspace or linkedin or Facebook as in a brick-and-mortar company, a online company value depends on the way the site […]

By avignyata
August 24, 2009
social media marketing

Monetizing social networks: Part II (3 more types)

3) Partnership Opportunities – or, limitations of partnership Social networks, especially those like Facebook and LinkedIn, have very targeted demographics. As a result, it makes sense for companies interested in these demographics to partner with them. For example, RIM Cell phones partnered with Facebook, while naukri with LinkedIn. These partnerships are quite fruitful for both […]

By avignyata
August 22, 2009
social media marketing

Monetizing social networks:

The golden rule of sales is to understand your target market. As social networks are dynamic, the level of complexity in monetizing social networks proves to be quite high. Each network is different from the other. 5 different concepts to monetize social networks can be: 1) Ads – or, the interesting content problem The poor […]

By avignyata
August 20, 2009
social media marketing

Social Media Measurement:

Everything that counts has to be measured but not everything that can be measured counts. Similar is the case with social media optimization or social media marketing. It is a subjective issue as of now where everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on […]

By avignyata
August 18, 2009
social media marketing

Social Media Measurement: (Quantitative)

If the goal is to measure traffic, sales or SEO ranking, we can take a more quantitative approach. There are some free tools that can help with this type of measurement, including: 1. AideRSS allows you to enter a feed URL and returns statistics about its posts, including which are the most popular based on how many […]