social business networking - Avignyata

By avignyata
September 10, 2009
india, internet, social business networking, social media marketing, social media measurement, Strategy

Defining and Setting Success Metrics:

We should know what to measure and when to measure. This is the area where businesses- without proper guidance, or internal knowledge – start seeing hazy returns. Metrics is the area where most organisations or marketing teams don’t see recognizable returns or returns that are hard to quantify for social media campaigns. Choosing the right […]

By avignyata
September 6, 2009
india, internet, Search engine optimisation (SEO), social business networking, social media catalyst, social media marketing, social media measurement, social network security, social networking, Strategy

Social media measurement: basics

Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth […]

By avignyata
September 3, 2009
india, social business networking, social media marketing, social media measurement, Strategy

Future of social networks: how will they evolve?

1. All new things have a shelf life. When will the novelty factor erode? Historically these issues go way way back. The Freemasons secret handshake was an early solution to the trust issue. When we look at the social networks that have existed in the real world throughout history and asked “what is different this […]