avignyata

By avignyata
September 30, 2009
india, internet, social business networking, social media marketing, Strategy

Future of LinkedIn:

LinkedIn has some of the smartest investors around. These investors have deep pockets and they are almost certainly following the model of building both scale and deep end user value before attempting too much monetization. There are signs that they are looking at deepening their service value, specifically by becoming a network to find small […]

By avignyata
September 29, 2009
social media catalyst, social media marketing, social networking, Strategy

Limitations on LinkedIn’s Value

1. Linkedin mirrors real world relationships but does not change them. I assume the same is true on Facebook. More to the point, attempts to use LinkedIn to change real world relationships can be counterproductive. There are a few people who seemed as if they were almost professional LinkedIn users. Their names came up constantly […]

By avignyata
September 28, 2009
india, internet, social media marketing, social media measurement, social networking, Strategy

How to use Social Networking Site for Advertising Products/ Services:

Create your account– Creating a profile is not very hard task and can be easily done. However, you may need to keep all your profiles updated on a regular basis. Expand your network– Almost every networking site provides you option to search friends who share same interests as you. So always search and invite members […]

By avignyata
September 27, 2009
avignyata, india, Search engine optimisation (SEO), social media marketing, social media measurement, social networking, Strategy

New tools of Marketing:

Social Networking sites are new tool of marketing that has gained its popularity in last couple of years. This new concept is considered as very effective tool for capturing marketing leads. It has emerged as one of the most significant tools that provide a platform where you can network and gain new customers. This newest […]

By avignyata
September 26, 2009
social media marketing, social media measurement, social network security, social networking, Strategy

Organizational integration is one of the key challenges faced by the social media industry:

Here are the important points in this issue: 1. An organization has to understand the importance of social media and transparency for the future of your company/organization 2. An organization needs tools to make it easy for customers and prospects to participate (product reviews, service reviews, ideas, enhancement requests, online catalogs and other tools need […]

By avignyata
September 25, 2009
internet, Search engine optimisation (SEO), social media marketing, social media measurement, Strategy

Social media channels:

Social Media channels are by no means totally different or even totally new. The term “social tools” was coined in 1999. It’s been a decade now. Yet the number of people in the world who still have no idea about blogging is staggering. Surprisingly or not, not every advertising/marketing professional has a blog. This makes […]

By avignyata
September 24, 2009
internet, Search engine optimisation (SEO), social media marketing, social media measurement, social networking, Strategy

Social Media Isn’t Living Up to its Hype?

Innovation is the bulwark of growth. It increases the standard of living for all concerned. However initially when presented with a new technology, people tend to use that innovation to do existing jobs more effectively. Brand building is no different. As social media gains momentum, brand communicators are experimenting carte blanche with these new technologies […]

By avignyata
September 23, 2009
india, internet, social business networking, social media catalyst, social media marketing, Strategy

Would online social networking strategy work for a corporate business online?

Would all types of audiences be conducive for the idea? It’s a great idea for the corporate industries to pursue, whether they have a product or a service. The goal of any business that is customer-driven wants to generate buzz about their activities. What better way to do that than by engaging in social media […]

By avignyata
September 22, 2009
avignyata, india, internet, social media marketing, Uncategorized

Unique Social Networking Strategy by Sears:

Many companies, both online and offline can appreciate the benefits of networking and how it can clearly benefit their company. In the form of offline, traditional networking, many companies use their Chambers of Commerce such as Bombay chamber of commerce and industry (BCCI) or Federation of Indian chamber of commerce and industry (FICCI), Lunchtime networking […]

By avignyata
September 20, 2009
social media catalyst, social media marketing, social media measurement, social network security, Strategy

Strategy initiation for social network:

If we’re going to put a social media strategy into place, we need to align the path we are going to take, and develop it with an understanding of how to reach our goals. Where are we going? How are we going to get there? How do we know we’ve arrived? Let us start in […]