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Skype: the Un-Social Network:

Skype’s new owners might make it the platform it always should have been. On the list of technology companies that inspire speculation and interest disproportionate to their size, Skype has often been near the top. The international success of its Internet-calling service was near-instant. In ebay’s hands, however, Skype never quite achieved its promise. After […]
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Social Networking Meets CRM

Blogs, forums and wikis are all tools that can help companies reach out to customers and boost business. Social-networking tools aren’t just for Facebook fanatics anymore. These days, consumers are demanding a higher degree of interactivity from customer-service departments. As a result, companies are being challenged to add online capabilities to their CRM systems. Take, […]
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Devils advocate: Networking Sites be banned?

When asked this question, many people cite identity theft, social isolation, pornography and infidelity. In order to determine if these are valid points, each of these issues must be considered. Why Parents Think Social Networking Sites should be banned Many parents dislike social networking because they believe that sites such as MySpace and Facebook attract […]
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Metrics (Measures) in social network analysis (Part 2)

Individual-level Density The degree a respondent’s ties know one another/ proportion of ties among an individual’s nominees. Network or global-level density is the proportion of ties in a network relative to the total number possible (sparse versus dense networks). Flow betweenness centrality The degree that a node contributes to sum of maximum flow between all […]
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SEO – Most Feasible for Video Marketing:

A matrix-like character which does bombastic dance moves in a viral video is actually an advertisement for a car company. A laugh-out-loud funny clip of a baby making funny noises is a marketing technique for a new infant foods manufacturing company. These are just a couple of examples of how search engine optimization or SEO […]
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