Avignyata

ROI

Social Media ROI becomes important

Social Media ROI is a rather complex concept, I’ve observed. Unlike more direct forms of marketing, its indicators may not include actual sales. This has resulted in a lot of skepticism about its impact and hence relevance. With Social Media, you can touch your stars. I wrote to my favorite writer, I’m ‘following’ my favorite […]
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Corporate blogging:

Corporate blogs, often by their very own definition, are maintained by senior levelers or any other upper level manager within the company who has a vested company interest and wholly understand the integral importance of effective networking. Since they are ultimately responsible for the content and tone of the blog, it would stand to reason […]
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