Month: February 2022

  What we thought we understood about the digital world has turned out to be just the tip of the iceberg. The amount of money committed to digital marketing and communications has increased dramatically in the last two years, posing a problem for senior-level marketers who have been unable to keep up with the changing […]

The most popular metaverses today, such as Fortnite and Roblox, allow companies to market their products in ways that would be impossible in the real world. A metaverse platform might enable marketers to be more creative and interact with a larger audience than they could if they were just constrained to the actual world. Why is marketing in the metaverse so valuable? […]

A buyer persona is a research-based, semi-fictional portrayal or outline of your ideal target audience. It aids companies in better understanding their consumers, from who they are and what they want to how they think and why they make purchasing decisions. As a result, businesses wind up building many buyer personas to target different clients […]