Avignyata

Year: 2010

Social Media ROI becomes important

Social Media ROI is a rather complex concept, I’ve observed. Unlike more direct forms of marketing, its indicators may not include actual sales. This has resulted in a lot of skepticism about its impact and hence relevance. With Social Media, you can touch your stars. I wrote to my favorite writer, I’m ‘following’ my favorite […]
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Real budgets for Social Media Marketing

Nothing on an average Facebook feed lasts more than a minute on top. It’s full of people: talking, sharing links and pictures and stories, taking random quizzes – making their presence felt. Social media has incredible potential in terms of presence – otherwise fulfilled by marketing and PR. Unlike other mediums of marketing, social media’s […]
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Testing for Technorati

Technorati claim token NC8KKWQG75C5 in any posts in your feed. Please make sure that you have entered it correctly in a post body and that the token appears in the feed whose URL you have given us. Once you are sure we should be able to find the claim token, use “Update Site Feed URL” […]
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Augmented Reality

Slick, touch-responsive, elucidative glares have long been a feature of science-fiction. The suave, dashing spy strides down a bus New York street and pauses before a man with an impassive, phlegmatic expression. Cut to the hero’s glares: a blinker appears on the top-left corner for a few seconds, after which a list drops down the […]
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Trends in Social Media Marketing in 2010

Mobile will gain in Social Networking – people will start using cell phones more extensively for social net working needs. Fall in rates, more competition between mobile service providers, and the most anticipated 3G spectrum will fuel this growth. Digital divide of the online and offline world will come together – there would be more […]
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