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Search Engine Optimisation is one of the most misunderstood and misrepresented terms in the digital world. The unfair characterisation of SEO over the decade has caused many otherwise tech-savvy business people to devalue its importance as a part of their good, solid marketing plan for a small, mid-sized and even large businesses. It’s pretty obvious you want your products and services to be on the top of the list. SEO can be helpful in achieving this.

Users make mental notes of the terms they enter in Google and other search engines. They may not consciously realize it, but they do. And the higher ranking is a vote of confidence in the minds of the consumer. For instance, back in the days, if you wanted to hire a plumber, did you feel confident in calling the guy in the seventh page of the directory or work your way up the directory? Your customers may not realize it but higher search engine rankings could make you more credible in their eyes.

SEO rewards businesses for their efforts at a higher rate than all forms of online advertising combined. The reason for this high percentage can be because SEO is an inbound strategy, it allows you to market people when they are looking for products and services your business provides. Your business shows up when they are looking for something similar to yours. You don’t have to convince them they need your product or service, you just need to convince them that you are the perfect organization to get in business with. In other words, SEO done right is half the battle won before it even starts.

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