Role Overview:

We are seeking a talented Digital Advertising Specialist who will primarily manage and optimize ad campaigns across platforms such as Google, Facebook, LinkedIn, and Twitter. The role also includes regular reporting, prompt communication, and  support for social media activities.

Key Responsibilities:

1. Digital Advertising (Primary Role)

• Plan, create, and optimize ad campaigns on:
  • Google Ads (Search, Display, Shopping, Video).
  • Facebook & Instagram Ads (Awareness, Engagement, Conversion).
  • LinkedIn Ads (Lead Generation, Brand Awareness).
  • Twitter Ads (Promoted Tweets, Engagement).
• Develop comprehensive ad strategies, including budgeting, audience segmentation, and A/B testing.
• Monitor campaign performance metrics (CTR, ROI, CPC, etc.) and provide actionable insights for optimization.
• Prepare and deliver regular performance reports to clients and stakeholders.
• Coordinate with design and content teams for engaging creatives and ad copy.
• Maintain prompt and clear communication with clients and team members regarding campaign updates, changes, and performance.

2. Social Media Support (Secondary Role)

• Assist in scheduling and publishing content for social media platforms as needed.
• Provide basic monitoring and tracking for social media performance metrics.

Qualifications & Skills:

• 1-2 years of hands-on experience managing ad campaigns on Google, Facebook, LinkedIn, and Twitter.
• Proficiency in tools such as Google Ads Manager, Facebook Business Manager, LinkedIn Campaign Manager, and Twitter Ads Manager.
• Strong analytical skills with the ability to interpret and present campaign data.
• Excellent communication skills, with an emphasis on prompt and professional client interactions.
• Familiarity with performance tracking tools like Google Analytics and third-party ad trackers.

Preferred Qualifications:

• Certifications in Google Ads, Facebook Blueprint, or similar.
• Basic knowledge of social media tools like Canva, Hootsuite, or Buffer.