social media marketing - Avignyata

Few things that will rule in the social media scene this year:

From plug-ins to location-based marketing initiatives to the move to higher bandwidth and putting updates highlighting a cause or an event, there’s plethora of change in the world of social media. Audience will have control: Brands will have to have some presence in the online world. If a brand doesn’t have a presence on social […]

By avignyata
January 3, 2011
avignyata, consumer behaviour, mobile marketing, social media marketing

Social Media trends in India

Our communiqué, interactions, online business, blogging has all changed in one decade owing to the tremendous growth and innovation in the online world. Social networking websites are now a widespread means of the way people converse everyday and also the way many youngsters earn money. More importantly Social Media is not a Fad, it a […]

Real budgets for Social Media Marketing

Nothing on an average Facebook feed lasts more than a minute on top. It’s full of people: talking, sharing links and pictures and stories, taking random quizzes – making their presence felt. Social media has incredible potential in terms of presence – otherwise fulfilled by marketing and PR. Unlike other mediums of marketing, social media’s […]

By avignyata
May 20, 2010
consumer behaviour, social media marketing

Audience Control in Social Media Marketing

We’re in the age of the listening parent. Children and teens don’t repress their desires for lack of money or fear of the parent anymore, and astutely enough, the parent’s methods of regulation and culling the best out of their children have changed correspondingly. Today I can see an educated breed of parent who neither […]

By avignyata
May 14, 2010
avignyata, consumer behaviour, social media catalyst, social media marketing

Geo Location – FourSquare trend catching on!!

Foursquare = pure genius. It’s odd how genius can manifest itself in ways that, on seeing, you realize were right there all the time. Foursquare is one of these manifestations. There is nothing particularly difficult to imagine or do in the concept or execution of Foursquare, yet for some reason, not even Google was able […]

By avignyata
December 29, 2009
Film PR, social media marketing, social networking, Strategy

Social media network, the next film critic?

Avatar, the magnum opus of James Cameroon, could be the most successful film ever in the world in terms of revenues. It has also been a very big hit in India where generally Hollywood movies take time to be accepted by the audiences. Moksh: I would partly attribute the success to the rave reviews on […]

By avignyata
December 19, 2009
india, interpersonal skills, recruitment, Search engine optimisation (SEO), social media marketing, Strategy

Why social networking sites have become so famous?

Daksh: I was wondering as to the reason for people to use these sites and what do they do for so long on social networks, the biggest discovery happened? Pictures, bingo. People just love to look at pictures. That’s the killer application of all online social networks. Seventy percent of all actions are related to […]

By avignyata
December 15, 2009
india, internet, social media marketing, social networking, Strategy

Are social networks here to stay? Is it a revolution?

Clubbing was a decade old form of social networking. Today people tweet their thoughts for the world to see. In between, we’ve had instant messaging, MySpace, Facebook and blogs. Social networking technology is changing the way consumers, investors and traders interact and share information. However, all companies are struggling to find ways to show how […]

By avignyata
December 13, 2009
avignyata, internet, social media marketing, Strategy

INTEGRATING SOCIAL MEDIA INTO MKTG COMMUNICATIONS

The newest kid on the block always gets the eyeballs and attention with respect to what it does. Same is the case with the social networking sites which have taken the world by storm. Experts predict it to be the next big thing. Only time will tell whether it will but it doesn’t stop people […]