- By avignyata
- January 24, 2011
- avignyata, social media marketing, Strategy
SMM Campaign we love – Ford Fiesta
A majority of business outlets are recognizing the role of social media in today’s net-ridden world. The much talked about Ford’s Fiesta campaign is an apt example of this trend. What they did was simple: Their experiment was about inviting 100 “social agents” (members of the public) to drive and review Fiesta for six months, […]
- By avignyata
- January 14, 2011
- social media catalyst, social media marketing
Do’s and Dont’s of SMM marketing
Social media has indeed changed the face of marketing. Radio, TV, and print ads move over – online interaction is the way of the future. However there are a few pointers any new startup should keep mind – * Start with a proper plan, not tactics * Grow your customer base quickly * Set specific […]
- By avignyata
- January 10, 2011
- avignyata, social media marketing
Few things that will rule in the social media scene this year:
From plug-ins to location-based marketing initiatives to the move to higher bandwidth and putting updates highlighting a cause or an event, there’s plethora of change in the world of social media. Audience will have control: Brands will have to have some presence in the online world. If a brand doesn’t have a presence on social […]
- By avignyata
- January 3, 2011
- avignyata, consumer behaviour, mobile marketing, social media marketing
Social Media trends in India
Our communiqué, interactions, online business, blogging has all changed in one decade owing to the tremendous growth and innovation in the online world. Social networking websites are now a widespread means of the way people converse everyday and also the way many youngsters earn money. More importantly Social Media is not a Fad, it a […]
- By avignyata
- June 2, 2010
- avignyata, collaborative research, india, social media catalyst
Facebook and the new Q&A
Yahoo Answers was the first Q&A site that i was exposed to. When it had started, it was exciting to see for any given question, you always had someone answering it. Someone who has the expertise or the experience in answering the question. Then there was the country editions that were started. Each country had […]
- By avignyata
- June 1, 2010
- Uncategorized
Brands start using Listening Platforms to monitor Conversations
400 million active users + thousands of fan pages + friend lists of at least 100 people + status updates and comment options = a whole lot of conversation. Facebook chat may suck, but that doesn’t constrict the amount of chatting on Facebook. People talk about all sorts of things, their lives, their partners, the […]
- By avignyata
- May 29, 2010
- social media measurement
Social Media ROI becomes important
Social Media ROI is a rather complex concept, I’ve observed. Unlike more direct forms of marketing, its indicators may not include actual sales. This has resulted in a lot of skepticism about its impact and hence relevance. With Social Media, you can touch your stars. I wrote to my favorite writer, I’m ‘following’ my favorite […]
- By avignyata
- May 26, 2010
- social media marketing
Real budgets for Social Media Marketing
Nothing on an average Facebook feed lasts more than a minute on top. It’s full of people: talking, sharing links and pictures and stories, taking random quizzes – making their presence felt. Social media has incredible potential in terms of presence – otherwise fulfilled by marketing and PR. Unlike other mediums of marketing, social media’s […]
- By avignyata
- May 20, 2010
- consumer behaviour, social media marketing
Audience Control in Social Media Marketing
We’re in the age of the listening parent. Children and teens don’t repress their desires for lack of money or fear of the parent anymore, and astutely enough, the parent’s methods of regulation and culling the best out of their children have changed correspondingly. Today I can see an educated breed of parent who neither […]
