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Real budgets for Social Media Marketing

Nothing on an average Facebook feed lasts more than a minute on top. It’s full of people: talking, sharing links and pictures and stories, taking random quizzes – making their presence felt. Social media has incredible potential in terms of presence – otherwise fulfilled by marketing and PR. Unlike other mediums of marketing, social media’s […]
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Skype: the Un-Social Network:

Skype’s new owners might make it the platform it always should have been. On the list of technology companies that inspire speculation and interest disproportionate to their size, Skype has often been near the top. The international success of its Internet-calling service was near-instant. In ebay’s hands, however, Skype never quite achieved its promise. After […]
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How is social networking advertisement targeted?

Sites focused on shared interests allow advertisers to better target their messages. HIGHER COSTS According to itLinkz figures, advertisers are paying more each time their ads are viewed on his site than on more general social networks. Advertisers are paying double-digit figures for every 1,000 times their ad is viewed. MySpace‘s average charge per 1,000 […]
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Reasons for the more targeted approach to social networking:

One is the sheer popularity of sites such as MySpace and Friendster. As those sites have expanded and become among the Internet’s most trafficked, some users and potential users have grown wary about exposing themselves to so many people. Some users would rather connect with people with whom they share common interests, such as hobbies […]
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Would online social networking strategy work for a corporate business online?

Would all types of audiences be conducive for the idea? It’s a great idea for the corporate industries to pursue, whether they have a product or a service. The goal of any business that is customer-driven wants to generate buzz about their activities. What better way to do that than by engaging in social media […]
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Unique Social Networking Strategy by Sears:

Many companies, both online and offline can appreciate the benefits of networking and how it can clearly benefit their company. In the form of offline, traditional networking, many companies use their Chambers of Commerce such as Bombay chamber of commerce and industry (BCCI) or Federation of Indian chamber of commerce and industry (FICCI), Lunchtime networking […]
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