2023 - Avignyata

Impact of AI on digital marketing

Artificial Intelligence (AI) is having a significant impact on the world of digital marketing. AI technologies are transforming the way businesses interact with customers, create and distribute content, and measure and analyse data. One of the key benefits of AI in digital marketing is the ability to personalize and automate marketing campaigns. AI algorithms can […]

By avignyata
March 31, 2023
Careers, Digital, digital trends, internet, Marketing, mobile marketing, social media marketing

The Future of Digital Marketing

The future of digital advertising is rapidly evolving, with new technologies, consumer behaviours, and marketing strategies driving change in the industry. Here are a few key trends that are shaping the future of digital advertising: Artificial Intelligence (AI): AI is transforming the way businesses create and distribute advertisements, allowing for highly personalized and automated campaigns. […]

By avignyata
March 9, 2023
Digital, digital trends, Marketing, Strategy

The importance of data analytics in digital marketing

Data analytics plays a crucial role in Digital Marketing, providing valuable insights into consumer behaviour, website performance and the effectiveness of marketing campaigns. By analysing large amounts of data, businesses can make informed decisions about their marketing strategies and improve their overall marketing performance. One of the key benefits of data analytics in Digital Marketing […]

By avignyata
February 23, 2023
Digital, digital trends

Impact of AI on digital marketing

Artificial Intelligence (AI) is having a significant impact on the world of Digital Marketing. AI technologies are transforming the way businesses interact with customers, create and distribute content, and measure and analyse data. One of the key benefits of AI in digital marketing is the ability to personalize and automate marketing campaigns. AI algorithms can […]

By avignyata
February 16, 2023
Digital, Marketing

The role of SEO in Digital Marketing

The role of SEO in Digital Marketing is crucial for businesses looking to improve their online visibility and attract more website traffic. SEO, or Search Engine Optimization, involves optimizing a website and its content to rank higher in search engine results pages (SERPs) for relevant keywords. Businesses can improve their search engine rankings, attract more […]

By avignyata
January 25, 2023
NLP algorithms

AI for Supply Chain Optimization: Improve Demand Forecasting

The adoption of new technologies is expensive and requires a complete rework of existing processes. Companies have to integrate real-time machine learning, inventory management, and all physical assets using the Internet of Things technology. These solutions offer all kinds of features, including demand forecasting, business planning, automation, transparency, and many others. If you Google AI […]