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By avignyata
July 26, 2017
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Book review – Leading Digital

Leading Digital : George Westerman Didier Bonnet Ndrew McAfee The beginning: Are you ready? And to add the conclusive words bring stark reality: we ain’t seen nothing yet. The barrage of technology will be so prolific that they will enter and reshape the business world. Moore’s Law as central drumbeat of digital future says it […]

By avignyata
July 18, 2014
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Why Social Media Presence Is Essential for Online Companies? – Guest Post

Questioning on the importance of social media presence is equivalent to questioning on the relevance of having a marketing strategy for a growing business. The need for social media presence is inevitable if you want to develop your business. While internet has shrunk the world, it has increased the competition to your business. You are […]

By avignyata
September 22, 2009
avignyata, india, internet, social media marketing, Uncategorized

Unique Social Networking Strategy by Sears:

Many companies, both online and offline can appreciate the benefits of networking and how it can clearly benefit their company. In the form of offline, traditional networking, many companies use their Chambers of Commerce such as Bombay chamber of commerce and industry (BCCI) or Federation of Indian chamber of commerce and industry (FICCI), Lunchtime networking […]

By avignyata
September 15, 2009
internet, social business networking, social media marketing, social media measurement, social network security, Strategy, Uncategorized

Tools of social networks:

The past couple of years, largely with Facebook and Orkut growing the social networks and social computing tools having grown into the edges of mainstream, nearly every argument made against these tools and services was laid down against e-mail, rich UI desktops (people spent hours changing the colors and arranging the interfaces), and Instant Messaging […]

By avignyata
September 6, 2009
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Social Network Types and Motivations: (contd..)

The most obvious gated community/trust based network is the family (“the network you don’t get to choose”). Many people want better tools to stay in touch with extended family now that families tend to be so geographically dispersed. If a gated community for models seems small and frivolous, what about one for doctors or lawyers […]

By avignyata
August 13, 2009
india, internet, Search engine optimisation (SEO), social media marketing, Uncategorized

Branding in Social Media vs. Traditional Media

Integrating social media plan into your promotion and branding strategy has moved from being an option to becoming a necessity for survival in today’s fast moving marketplace. Gone are the days of doing business in a conservative manner and without the aid of technology. If you are not visible in the virtual world i.e. the internet, […]