Video is an important tool for storytelling and can have a positive impact on your marketing campaigns and content marketing efforts. Producing visual content serves as an effective way to connect with people and build a relationship with your target audience. Video has become one of the important tools of inbound marketing strategy. Viewers are consuming video content more than ever before and the trend isn’t slowing down anytime soon.
The move from text to visual format has been a game-changing move and businesses who don’t adapt to it will be left behind with an underperforming website. As you may know, YouTube is the second largest search engine in the world, and its parent company Google is the one who tops the list.
Every keyword that you’re targeting for your company can be a potential keyword. Another great advantage is that videos can be of great help when it comes to keeping visitors for a longer time on your website. One important factor on how well a page ranks in search results is how long a visitor stays on a page, the longer the visit by the visitor, the more important Google thinks the website is and hence brings it higher up in the search engine rankings.