Generated by All in One SEO v4.9.7.2, this is an llms.txt file, used by LLMs to index the site. # Avignyata ## Sitemaps - [XML Sitemap](https://avignyata.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://avignyata.com/blog-standard-left-sidebar/) - [How Consistent Branding Builds Trust & Boosts Revenue](https://avignyata.com/how-consistent-branding-builds-trust-boosts-revenue/) - In a world where consumers are constantly scrolling, comparing, and choosing, attention is easy to get, but trust is hard to earn. That’s where consistent branding makes the difference. It’s not just about having a logo or a color palette. It’s about showing up the same way, every time, across every platform. When done right, - [Avignyata Inc. - Vision, Mission and our belief](https://avignyata.com/avignyata-inc-vision-mission-and-our-belief/) - About Avignyata, Social Media Catalysts - [adult link telegram Join 99+ Best Adult Channels Now ➤](https://avignyata.com/adult-link-telegram/) - Adult link telegram channels offer a gateway to diverse adult content. ✓ Join now to connect with like-minded individuals and discover exciting materials! ➔ Access exclusive channels today! - [Social Media Mistakes Brands Still Make in 2026](https://avignyata.com/social-media-mistakes-brands-still-make-in-2026/) - Social media has evolved faster than ever. New formats, smarter algorithms, and endless content opportunities. Yet many brands are still stuck in old patterns. More content. More ads. More posting. But somehow, less impact. The problem isn’t effort. Its direction. Here are the biggest social media mistakes brands still make in 2026, and how to - [GEO + content: The magic formula to win discoverability in Gen AI search engines](https://avignyata.com/geo-content-the-magic-formula-to-win-discoverability-in-gen-ai-search-engines/) - Picture this: You decide to finally invest in a fitness wearable. But the sheer number of options out there leave you unsure of which one best matches your use, fitness goals, age bracket, and lifestyle. Advice from the usual sources -colleagues, family, gym buddies, Reddit reviews, and good old Search – have been largely subjective. - [International Day of Happiness 2026: Finding Joy in a Digital World](https://avignyata.com/international-day-of-happiness-2026-finding-joy-in-a-digital-world/) - Every year on March 20, the world comes together to celebrate the International Day of Happiness—a reminder that happiness and well-being are not luxuries, but essential goals for humanity. The day was established by the United Nations in 2012 to recognize that progress should be measured not only by economic growth, but also by the - [Social Media Algorithms Explained: What Changed This Year?](https://avignyata.com/social-media-algorithms-explained-what-changed-this-year/) - Social media is constantly evolving — and so are the algorithms that power it. In 2025, platforms have doubled down on relevance, retention, and real engagement. For Indian brands, creators, and marketers, understanding these shifts is key to staying visible and effective online. With mid-year updates rolling out across platforms, now is the moment brands - [Mastering the 5-5-5 Strategy: A Blueprint for Social Media Success](https://avignyata.com/mastering-the-5-5-5-strategy-a-blueprint-for-social-media-success/) - In today’s social-first world, brands often confuse more content with more impact. But digital clutter doesn’t create value — clarity does. At Avignyata, we believe in focused frameworks that drive growth without the overwhelm. Introducing our spin on a streamlined success formula: the 5-5-5 Social Media Framework. What is the 5x3 Social Media Strategy? The - [7 Mistakes Brands Make on Social Media & How to Avoid Them](https://avignyata.com/7-mistakes-brands-make-on-social-media-how-to-avoid-them/) - In today’s fast-moving digital world, social media has become more than just a marketing tool, it’s the frontline of your brand’s identity, communication, and customer experience. Done well, social media can help you build a loyal community, boost brand awareness, and even drive conversions. But even the most well-intentioned brands often make mistakes that hold - [Stop Chasing Algorithms: Design Your Brand's Destiny](https://avignyata.com/stop-chasing-algorithms-design-your-brands-destiny/) - In today's rapidly evolving digital landscape, it's easy to get caught up in the whirlwind of new platforms and ever-shifting algorithms. We're all seemingly digital experts, constantly trying to master the latest trends. But here's a crucial truth: it's not about chasing algorithms; it's about making the platforms work for you. Think of it this - [ChatGPT-4o and the Ghibli Aesthetic: Innovation or Imitation?”](https://avignyata.com/chatgpt-4o-and-the-ghibli-aesthetic-innovation-or-imitation/) - Introduction The world of AI-generated art has taken a massive leap forward with the introduction of ChatGPT-4o, OpenAI’s most advanced model capable of generating stunning visuals. Among the many art styles it can emulate, the Ghibli-style aesthetic has captured the imagination of millions online. However, while AI has revolutionized digital creativity, it has also sparked - [The Effects of Twitter’s New Grok AI: Transforming the Digital Landscape](https://avignyata.com/the-effects-of-twitters-new-grok-ai-transforming-the-digital-landscape/) - Artificial intelligence is rapidly evolving, and Grok AI, developed by xAI (one of Elon Musk’s AI ventures), is one of the latest innovations making waves in the industry. Designed to offer real-time insights, interactive engagement, and a unique approach to AI-driven conversations, Grok AI presents both promising advantages and notable challenges. In this blog, we’ll - [Top Digital Marketing Trends for 2025: What Businesses Need to Know](https://avignyata.com/top-digital-marketing-trends-for-2025/) - As the world is changing at a breakneck speed, so is the digital marketing landscape. Breakthrough technologies, changing consumer behaviors, and innovative strategies are going to shape the future of digital marketing in 2025. Businesses that want to stay ahead must adapt to the latest digital marketing trends, ensuring their digital marketing strategy aligns with - [11 Benefits of contest and social media giveaways](https://avignyata.com/what-are-the-benefits-of-contest-and-social-media-giveaways/) - Discover 11 key benefits of contests and social media giveaways to boost engagement, grow followers, and enhance brand visibility with effective strategies. - [Unlock WhatsApp Marketing: Top Strategies for Advertising Success](https://avignyata.com/whatsapp-marketing-strategies/) - Discover top strategies to unlock the power of WhatsApp marketing. Learn effective advertising techniques to boost engagement and drive success for business. - [Google Map Ads: Key Insights and Tips You Need to Know](https://avignyata.com/what-are-google-map-ads/) - Discover everything you need to know about Google Map Ads. Boost local visibility, attract more customers, and grow your business with our expert tips. - [11 Benefits of Hiring a Digital Marketing Agency for Startups in Mumbai](https://avignyata.com/digital-marketing-agency-for-startups-in-mumbai/) - Discover the top 11 advantages of partnering with a digital marketing agency for startups in Mumbai. Boost your business growth today! - [6 Ideas to Promote Your Business with Social Media Contests](https://avignyata.com/6-ideas-to-promote-your-business-with-social-media-contests/) - Discover impactful ways to boost your business on social media with these 6 creative contest ideas. Engage, grow, and stand out effortlessly! - [6 Effective Strategies to Boost Your Remarketing Ad Campaigns](https://avignyata.com/6-effective-strategies-to-boost-your-remarketing-ad-campaigns/) - Discover powerful strategies to enhance your remarketing ad campaigns. Learn proven techniques for increased engagement and conversions. E - [YouTube SEO: 9 Ways to Rank Higher In 2024](https://avignyata.com/youtube-seo-9-ways-to-rank-higher/) - Boost your YouTube rankings in 2024 with expert Youtube SEO strategies! Learn 9 proven techniques for higher visibility and increased video views. - [Ram Mandir Sparks Organic Traffic Surge for Spiritual Apps and Websites](https://avignyata.com/ram-mandir-sparks-organic-traffic-surge-for-spiritual-apps-and-websites/) - The inauguration of the Shri Ram Mandir Ayodhya wasn't just a monumental occasion in the physical world; it sent tremors through the digital ecosystem, sparking a surge in organic traffic for spiritual apps, websites, and social media platforms. Millions yearned to connect with this historic event, and the internet became their gateway to Ayodhya, revealing - [8 Visual Trends To Consider for Your Marketing in 2024](https://avignyata.com/visual-trends-for-marketing-in-2024/) - Stay ahead in 2024! Explore 8 visual trends shaping marketing. Elevate your brand with the latest design elements. Don't miss out on the visual wave! - [9 Signs It's Time for a Website Redesign!](https://avignyata.com/9-signs-its-time-for-a-website-redesign/) - Your website serves as the digital face of your brand, leaving a lasting impression on potential customers, collaborators, and talent. However, similar to a physical store, it requires consistent upkeep and enhancements to remain vibrant and welcoming. If your website exhibits signs of aging, it may be signaling the need for a comprehensive redesign. Here - [LinkedIn Marketing Strategy 2024:7 Tips for Effective LinkedIn Marketing](https://avignyata.com/linkedin-marketing-strategy-20247-tips-for-effective-linkedin-marketing/) - Explore the latest trends in LinkedIn marketing for 2024. Learn actionable tips and success stories to elevate your business on this dynamic platform. - [SEO and social media: How to use SEO in social media marketing?](https://avignyata.com/seo-and-social-media-how-to-use-seo-in-social-media-marketing/) - SEO in social media marketing: A winning combination for digital success. Unleash the potential of your brand with effective cross-channel optimization. - [B2B SEO tips: 11 ways to drive organic search success](https://avignyata.com/b2b-seo-tips-to-drive-organic-search-success/) - Discover top B2B SEO tips for organic search success. Learn how to boost your business visibility with these 11 proven strategies. Get higher rankings now! - [The dos and don'ts of using hashtags on social media](https://avignyata.com/the-dos-and-donts-of-using-hashtags-on-social-media/) - Learn the art of hashtag usage for social media success. Avoid common mistakes and boost your online visibility with expert tips. - [7 Tips to Create Thumb-Stopping Social Media Hooks](https://avignyata.com/7-tips-to-create-social-media-hooks/) - Boost your online presence with our top tips for creating captivating social media hooks. Enhance engagement and connect with your audience effectively. - [The latest social media design trends: What you need to know in 2023](https://avignyata.com/the-latest-social-media-design-trends-what-you-need-to-know-in-2023/) - Discover the latest social media design trends for 2023 and stay in the know with Avignyata Inc. Explore the latest creative insights in social media designs. - [16 Trendy Instagram Story Ideas to Boost Engagement](https://avignyata.com/16-trendy-instagram-story-ideas-to-boost-engagement/) - Trendy Instagram Story Ideas Instagram Stories provides a dynamic platform for connecting with your audience and keeping them engaged. To help you create captivating and informative content, here are 16 Instagram story ideas for 2023 that will enhance your engagement and drive meaningful interactions. Let's explore these ideas further: Create This or That: Invite your - [AI for Supply Chain Optimization: Improve Demand Forecasting](https://avignyata.com/ai-for-supply-chain-optimization-improve-demand/) - The adoption of new technologies is expensive and requires a complete rework of existing processes. Companies have to integrate real-time machine learning, inventory management, and all physical assets using the Internet of Things technology. These solutions offer all kinds of features, including demand forecasting, business planning, automation, transparency, and many others. If you Google AI - [The impact of voice search on SEO](https://avignyata.com/the-impact-of-voice-search-on-seo/) - Voice search has become an increasingly popular way for users to search for information and complete tasks, and this trend is having a significant impact on SEO. Here's a look at the impact of voice search on SEO: • Long-tail keywords: Voice search queries tend to be longer and more conversational than traditional text-based - [The rise of chatbots in digital marketing](https://avignyata.com/the-rise-of-chatbots-in-digital-marketing/) - Chatbots have seen a significant rise in popularity in recent years as businesses look for new and innovative ways to engage with their customers and improve customer experience. Here is a look at the rise of chatbots in digital marketing: Improved customer experience: Chatbots can provide instant and personalized responses to customer inquiries, helping to - [How to measure the ROI of your digital marketing efforts](https://avignyata.com/how-to-measure-the-roi-of-your-digital-marketing-efforts/) - Measuring the return on investment (ROI) of your digital marketing efforts is crucial for understanding the impact of your campaigns and making data-driven decisions about future strategy. Here are some tips for measuring the ROI of your digital marketing efforts: Set clear goals: Before you start measuring the ROI of your digital marketing efforts, you - [Impact of AI on digital marketing](https://avignyata.com/impact-of-ai-on-digital-marketing-2/) - Artificial Intelligence (AI) is having a significant impact on the world of digital marketing. AI technologies are transforming the way businesses interact with customers, create and distribute content, and measure and analyse data. One of the key benefits of AI in digital marketing is the ability to personalize and automate marketing campaigns. AI algorithms can - [The Future of Digital Marketing](https://avignyata.com/the-future-of-digital-marketing/) - The future of digital advertising is rapidly evolving, with new technologies, consumer behaviours, and marketing strategies driving change in the industry. Here are a few key trends that are shaping the future of digital advertising: Artificial Intelligence (AI): AI is transforming the way businesses create and distribute advertisements, allowing for highly personalized and automated campaigns. - [The importance of data analytics in digital marketing](https://avignyata.com/the-importance-of-data-analytics-in-digital-marketing/) - Data analytics plays a crucial role in Digital Marketing, providing valuable insights into consumer behaviour, website performance and the effectiveness of marketing campaigns. By analysing large amounts of data, businesses can make informed decisions about their marketing strategies and improve their overall marketing performance. One of the key benefits of data analytics in Digital Marketing - [Impact of AI on digital marketing](https://avignyata.com/impact-of-ai-on-digital-marketing/) - Artificial Intelligence (AI) is having a significant impact on the world of Digital Marketing. AI technologies are transforming the way businesses interact with customers, create and distribute content, and measure and analyse data. One of the key benefits of AI in digital marketing is the ability to personalize and automate marketing campaigns. AI algorithms can - [The role of SEO in Digital Marketing](https://avignyata.com/the-role-of-seo-in-digital-marketing/) - The role of SEO in Digital Marketing is crucial for businesses looking to improve their online visibility and attract more website traffic. SEO, or Search Engine Optimization, involves optimizing a website and its content to rank higher in search engine results pages (SERPs) for relevant keywords. Businesses can improve their search engine rankings, attract more - [All about World Computer Literacy Day](https://avignyata.com/all-about-world-computer-literacy-day/) - These days computers are almost used everywhere! Be it playing games, shopping, storing data, putting up a balance sheet, or drawing. Life without computers just seems incomplete! Celebrated on the 2nd of December, World Computer Literacy Day aims to create awareness and drive digital literacy in underserved communities worldwide. This year’s theme is, ‘Literacy for - [Instagram Business VS Creator Account – Which is right for you?](https://avignyata.com/will-the-real-creator-please-stand-up/) - Will the Real Creator Please Stand Up! Are you a social media butterfly and keep posting your reels, stories and other creative posts? But that still leaves you confused on whether to call your account an Instagram business or a creator account? If you are new to Instagram, different types of accounts may seem confusing - [How can Digital Ads boost your business?](https://avignyata.com/how-can-digital-ads-boost-your-business/) - In today's digital environment, Digital Ads are a terrific way to increase your online visibility, encourage future changes, and increase sales. If properly implemented it will help you reach wider audience and increase your visibility. Whether your business is B2B or B2C you must unquestionably rely on digital advertising. Here are some advantages of Digital - [Why is social media calendar useful?](https://avignyata.com/why-is-social-media-calendar-useful/) - Just put yourself in the position of running out of content and having no idea what to post next. Social media calendars are useful in such circumstances. What is a social media calendar? An overview of anticipated social media posts that are arranged by date is called a social media calendar. It guides you in - [5 Must-Haves on Instagram for Small Sized Business](https://avignyata.com/5-must-haves-on-instagram-for-small-sized-business/) - No matter what business you start venturing into, it was always word-of-mouth that was popular for effective marketing. Today, though the word of mouth works, small businesses now have immense opportunities in the digital world, and Instagram is one of them. Currently, it has one of the highest rankings and is popular for building an engaged following - [What is NFT – Is it the Next Future in the Digital World](https://avignyata.com/what-is-nft-is-it-the-next-future-in-the-digital-world/) - There are various terms in the digital world, that I may not know of, I am familiar with lot of terms. But suddenly a friend of mine happened to mention to me about NFTs. And I was like – what really is NFT, so he said that its an abbreviated form of non-fungible token. Still, - [Off Page SEO Techniques](https://avignyata.com/off-page-seo-techniques/) - 1. Creating Shareable Content Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated. 2. Contribute as Guest Author There are a number of - [5 Digital Marketing Trends to Keep an Eye on in the Coming Decade](https://avignyata.com/5-digital-marketing-trends-to-keep-an-eye-on-in-the-coming-decade/) - What we thought we understood about the digital world has turned out to be just the tip of the iceberg. The amount of money committed to digital marketing and communications has increased dramatically in the last two years, posing a problem for senior-level marketers who have been unable to keep up with the changing - [Digital Marketing in the metaverse, how will it work?](https://avignyata.com/digital-marketing-in-the-metaverse-how-will-it-work/) - The most popular metaverses today, such as Fortnite and Roblox, allow companies to market their products in ways that would be impossible in the real world. A metaverse platform might enable marketers to be more creative and interact with a larger audience than they could if they were just constrained to the actual world. Why is marketing in the metaverse so valuable? - [Why is a buyer persona so important in digital marketing?](https://avignyata.com/why-is-a-buyer-persona-so-important-in-digital-marketing/) - A buyer persona is a research-based, semi-fictional portrayal or outline of your ideal target audience. It aids companies in better understanding their consumers, from who they are and what they want to how they think and why they make purchasing decisions. As a result, businesses wind up building many buyer personas to target different clients - [In 2022, This will completely revolutionize Social Media Marketing](https://avignyata.com/in-2022-this-will-completely-revolutionize-social-media-marketing/) - Many companies were unable to rely on foot traffic to generate money as a result of the lockdowns and social isolation. As a result, demand for digital marketing has skyrocketed, with social media being one of the most effective platforms for businesses to exploit. Nine out of 10 consumers will buy from firms they follow - [Trends For Digital Marketing In 2022 to prepare for](https://avignyata.com/trends-for-digital-marketing-in-2022-to-prepare-for/) - In 2022, where do you think digital marketing will be? Here are some trends we believe will have an impact in the next year. 1. Email is the most important channel. Personalization, automation, and privacy have all contributed to the primacy of email. In 2022, approaches like dynamic and interactive email content, AMP for email, and new customization strategies will become - [Beginner-friendly guide to learning new-age digital marketing tools](https://avignyata.com/beginner-friendly-guide-to-learning-new-age-digital-marketing-tools/) - For learners of all backgrounds, digital marketing is a viable career path that offers a high pay scale, job stability, a range of professions, and interesting growth chances. Without effectively utilising the digital domain, perhaps every service or product-based firm' marketing methods are currently inadequate. Using digital marketing methods, such as SEO, Google AdWords, email - [Digital Marketing Trends in 2022 - What to expect](https://avignyata.com/digital-marketing-trends-in-2022-what-to-expect/) - For the last decade, the world has revolved around technology, as rapid advancements and upgrades in the sector have been at the heart of all industries' growth and innovation. The arrival of the Covid pandemic in early 2020 has only served to increase the need for and speed up the digitization of global activities. The - [Growing a Restaurant Business on Social Media ](https://avignyata.com/growing-a-restaurant-business-on-social-media/) - Every individual might have a different reason for loving a restaurant. For some it might be a place recommended to them by their family members or friends. A few might keep returning to the place for the beautiful ambience, good food or a welcoming staff member. There are a few who keep hunting for deals - [5 Digital Marketing Trends for 2022](https://avignyata.com/5-digital-marketing-trends-for-2022/) - There are a lot of moving components in digital marketing. We understand that what worked in 2020 or 2021 may not work in 2022, and we must keep on top of these trends to provide the best possible outcomes for our clients. As we approach a new year and technology continues to evolve at a - [How to use memes in marketing - a short guide](https://avignyata.com/how-to-use-memes-in-marketing-a-short-guide/) - Memes are a terrific method to get a quick response and turn your business into a breakout hit. So, here's how to use memes in your advertising or marketing strategies. 1. Research your target audience Is your target audience well-versed on the internet? If they'll get a kick out of a meme, go ahead and - [Social Media Marketing - The 5 Core Pillars](https://avignyata.com/social-media-marketing-the-5-core-pillars/) - The use of social media platforms to engage with your audience in order to grow your brand, improve sales, and drive traffic to your website is known as social media marketing. This includes creating interesting content for your social media profiles, listening to and engaging with followers, evaluating your performance, and running social media ads. Facebook, Instagram, - [Social Media and the myths that follow](https://avignyata.com/social-media-and-the-myths-that-follow/) - Social media is a powerful medium or channel for increasing business profitability in a short period of time. It's a flexible medium with a lot of possibilities for businesses to explore. However, due to several common misconceptions, even small firms are unable to grasp the full potential of this channel. We've put together a list - [Why is it important to have a Mobile-Friendly Website](https://avignyata.com/why-is-it-important-to-have-a-mobile-friendly-website/) - What is a Mobile-Friendly Website, and Why Should You Care? A mobile-friendly website shows appropriately on mobile and handheld devices like iPhones, Android phones, and iPads and tablets. These website designs will respond to any device or display, including your mobile phone and a 46′′ LCD screen. When visiting the website, this results in a - [Top 10 must-haves in a website](https://avignyata.com/top-10-must-haves-in-a-website/) - What Are the Characteristics of a Good Website? First impressions matter, and if consumers find your website unclear or boring, you've already lost them. There is currently no one-size-fits-all solution to building a fantastic website. Here are ten guidelines you can follow while establishing your next blog, e-commerce site, portfolio, or company website. 1. Defined - [What impact does social media have on customer behaviour?](https://avignyata.com/what-impact-does-social-media-have-on-customer-behaviour/) - As a communication tool, social media has taken on a significant role. People use social media to connect with other people and brands all around the world. Many consumers, according to research, use social media information and reviews as a guide when making future purchases. 4 Ways Social Media Influences Consumer Behavior #1 Building Product - [What should you consider to build an effective Social Media Plan?](https://avignyata.com/what-should-you-consider-to-build-an-effective-social-media-plan/) - What makes a social media plan successful? It should explain your goals and how you'll reach them, in addition to being clear, brief, and attainable. Let's look at a few practical actions to creating an ambitious and realistic social media plan in this blog post #1 Review your performance Before you can start thinking about your social media plan, you need to know how - [The Social Media changes you need to make in the Covid-19 world](https://avignyata.com/the-social-media-changes-you-need-to-make-in-the-covid-19-world/) - Even if Coronavirus has altered nearly everything, you still need to interact with your customers, prospects, partners, and teammates. And now, more than ever, social media may be the most effective method to accomplish this. However, you can't just stick to your normal social media strategy, content, or routine. What works in each case is - [How to reach your audience through Digital Marketing](https://avignyata.com/how-to-reach-your-audience-through-digital-marketing/) - Prior to the internet's rise, advertising was very basic. Customers didn't anticipate much more than a sales pitch from advertising efforts, which included billboards, TV commercials, radio ads, and print ads. Customers' expectations have changed as the internet and social media have grown in popularity. They aren't interested in being "pitched" your product or service. - [Social Media with Covid-19](https://avignyata.com/social-media-with-covid-19/) - COVID-19 and the ensuing stay-at-home orders have altered nearly every aspect of our lives, including our connection with the internet, as well as how and when we use it. We're online more than ever before, working from home, going to school from home, and video chatting with pals. As retailers and restaurants throughout the world - [Steps to an effective social media marketing plan](https://avignyata.com/steps-to-an-effective-social-media-marketing-plan/) - A social media strategy is a summary of everything you plan to do and hope to achieve on social media. Guide your actions. The more specific your plan, the more effective it will be. Be brief and concise. Don't make it so high and wide that it's unattainable or impossible to measure. In this post, - [Virtual Data Rooms: Reliable and Easy Management](https://avignyata.com/virtual-data-rooms-reliable-and-easy-management/) - Do you want to improve internal and external organization processes? Could it be more convenient to work and involve the colleagues and partners from this? You can accomplish great benefits with electronic data rooms, versatile and secure application that has been operating on the universe market for quite some time. Safety earliest Due Diligence Data - [Identify Social Media Trends](https://avignyata.com/identify-social-media-trends/) - One of the most important skills in the social media world is understanding social media patterns. New updates are continually launched by social networks, which often makes it difficult for users out there to keep up with all the changes that are offered to them. In reality, this means that anyone who works on social - [Locating a Match With Leading Latin Online dating sites](https://avignyata.com/locating-a-match-with-leading-latin-online-dating-sites/) - Top Latina dating sites is not merely a spotlight here, since they offer tips for those trying to find love, seeking the right and perfect partner. For that reason, have thoroughly reviewed various dating sites southern region of the line, ranging from Brazil, Columbia, Ecuador, Venezuela, Colombia, and Colombia. As a grown-up in today's world, - [How to run LinkedIn Ads perfectly for your campaign?](https://avignyata.com/how-to-run-linkedin-ads-perfectly-for-your-campaign/) - LinkedIn is a professional business networking platform. Working professionals, employees can use the platform to connect better with like-minded people working in the same field. Just like we do promotions on Facebook, Twitter, Instagram; LinkedIn can be an excellent platform for advertising. LinkedIn Ads are the newest way of reaching corporations. The various features in - [#SafeInternetDay: How to be safe on the Internet from cyberthugs](https://avignyata.com/safeinternetday-how-to-be-safe-on-the-internet-from-cyberthugs/) - The internet has revolutionised the way we live our lives – enabling us to read the news, enjoy entertainment, carry out research, book our holidays, buy and sell, shop, network, learn, bank and carry out many other everyday tasks. However, there are several risks associated with going online. These result from either visiting malicious websites - [The must-have apps for every working woman in 2020](https://avignyata.com/the-must-have-apps-for-every-working-woman-in-2020/) - Woman today are leading in all walks of life. They are holding top positions be it sports, politics, banking, or a regular 9 to 5 job. If there’s a Mithali Raj making us proud in the cricket field, Indra Nooyi is inspiring women across the nation by becoming the most powerful CEO in the business - [Instagram Rewind: The posts that captured audience’s hearts](https://avignyata.com/instagram-rewind-the-posts-that-captured-audiences-hearts/) - The end of the year is approaching us, and you know what that means!! It’s officially time for everyone to dig up all the photos they already posted in the name of nostalgia. Sure, they may be only 3 months old, but practically everything qualifies as a throwback when there’s a New Year sneaking up. - [Pinterest Trends’ to explore top US search terms](https://avignyata.com/pinterest-trends-to-explore-top-us-search-terms/) - Pinterest, a platform that operates a software system designed to enable saving and discovery of information on the World Wide Web using images and, on a smaller scale, GIFs and videos, has recently launched Pinterest Trends, a new tool to help marketers keep up with the top US search terms on the platform. The tool - [Twitter in 2019: Biggest moments of the year in India](https://avignyata.com/twitter-in-2019-biggest-moments-of-the-year-in-india/) - Twitter is unique as a global public conversation platform that shows you what’s happening right now and lets you talk about it with anyone around the world. From breaking news and entertainment to sports, politics, and everyday interests, Twitter is where people come to see what’s happening and join the conversation. Let’s revisit the trending - [Twitter rolls out a new feature that “hides replies”](https://avignyata.com/twitter-rolls-out-a-new-feature-that-hides-replies/) - Starting this week, Twitter has started letting users hide replies to their tweets in order to maximize its efforts to make the platform less toxic and more friendly. The company announced its new feature will be rolling out soon globally. The California based company states, “Everyone should feel safe and comfortable while talking on Twitter. - [Anatomy of a blog post: The 7 essential elements](https://avignyata.com/anatomy-of-a-blog-post-the-7-essential-elements/) - Not everyone can write. It is a writer’s virtue that allows his content to speak to its readers and prompts them to follow/ like on social media. You’re writing for a target audience who’ll read your blog and share it across varied platforms. If you get it right, content development can enhance your online visibility - [Twitter to ban all political ads ahead of 2020 US elections](https://avignyata.com/twitter-to-ban-all-political-ads-ahead-of-2020-us-elections/) - While Facebook is adamant on not fact-checking the ads run by politicians, Twitter CEO Jack Dorsey announced last week that Twitter will ban all political advertising worldwide, saying that the reach of such messages "should be earned, not bought". The Cambridge Analytica scandal has been one of the reasons behind this bold and inspirational move - [Why content writing is necessary in the digital age?](https://avignyata.com/why-content-writing-is-necessary-in-the-digital-age/) - Never underestimate the power of good content. Engrossing and thoughtful content is the greatest superpower any digital business could possess. Content writing companies have been in existence for years. However, their reach and importance have only become global in the last few years. Businesses of different sizes can now utilize the intent as a means - [5 ways to keep your social media accounts safe from hackers](https://avignyata.com/5-ways-to-keep-your-social-media-accounts-safe-from-hackers/) - Social media is such a critical part of business these days, making it extremely vital that you keep your accounts safe. Imagine if someone gained access to your accounts? It would be devastating and it could potentially have a severe negative impact on your business. Things like: Stealing your account and changing the handle in - [Facebook to promote social well-being by hiding likes](https://avignyata.com/facebook-to-promote-social-well-being-by-hiding-likes/) - In a move that could go a long way towards curbing feelings of anxiety and depression linked with social media use, Facebook is testing a feature to hide like counts on their posts. In a statement given to TechCrunch, a Facebook representative said," We are running a limited test where like, reaction and video view - [Why IGTV is a must for businesses these days?](https://avignyata.com/why-igtv-is-a-must-for-businesses-these-days/) - Of all of the social media networks, Instagram is the only one that’s truly listening to the navigation of its users. It’s currently the most engaging and popular social channel. So when Instagram debuted its stand-alone app for long-form video, IGTV, there was a lot of fanfare and excitement around it. While initial buzz quickly - [When big brands came together to create magic…….](https://avignyata.com/when-big-brands-came-together-to-create-magic/) - It’s a cut-throat competition in today’s business world. And making your product stand out in a highly competitive market is very tough for a business. You got to have a product that gets the liking of both the classes and the masses. Some companies score high in this parameter. Some don’t. So, for those who - [Debunking the common myths associated with LinkedIn](https://avignyata.com/debunking-the-common-myths-associated-with-linkedin/) - LinkedIn as a platform is one of the most powerful career development tools- when you know how to use it correctly. Being so popular in the digital age comes with its fair share of disadvantages. In recent years, there has been a lot of buzz around the misconceptions of engaging in this social network. In - [How brands celebrated Ganesh Chaturthi](https://avignyata.com/how-brands-celebrated-ganesh-chaturthi/) - Bappa came home a couple of days back and an array of brands took to social media to celebrate the arrival of Vighnaharta. Brands set up a decorative pandal in their timeline and lit up their walls with heartwarming posts. Here’s a look at some of the innovative social media posts on Ganesh Chaturthi: 1. - [Twitter to now allow users to schedule tweets](https://avignyata.com/twitter-to-now-allow-users-to-schedule-tweets/) - After a long wait of years, Twitter is finally bringing the feature to schedule tweets. The new feature exclusive for Twitter Ads users allows create a tweet and then schedule a date and time for it to be sent out, up to a year in advance. The feature aids creators, social media managers, and advertisers/marketers - [Facebook to remove its chat feature for groups](https://avignyata.com/facebook-to-remove-its-chat-feature-for-groups/) - Facebook has recently made a lot of changes to its platform, with the change in image size in mobile news feed being the prominent one. However, the Californi-based company has announced to remove the chat facility from its Groups. The chat feature for Facebook Groups was introduced last year with the sole purpose of allowing - [5 super cool social media hacks you didn’t know of](https://avignyata.com/5-super-cool-social-media-hacks-you-didnt-know-of/) - Social networking sites keep coming up with new features to keep their target audience hooked onto the platform. Though it can be quite difficult to keep a track of the changes happening in the world of social media, here are a few social media hacks that’ll help you bring you’re A-game. Shake to report a - [Facebook adds new Slideshow button to Stories](https://avignyata.com/facebook-adds-new-slideshow-button-to-stories/) - In an attempt to popularise its Stories feature, Facebook has decided to introduce a Slideshow button which will enable users to add a still image slideshow to their story. The update was first spotted by Matt Navara, a social media enthusiast. Facebook has added a Slideshow option for Stories on iOS pic.twitter.com/uQurxpicj3 — Matt Navarra - [Facebook changes the image sizes of posts in Mobile News Feed](https://avignyata.com/facebook-changes-the-image-sizes-of-posts-in-mobile-news-feed/) - All you marketers out there here’s a big change you must know of. Facebook is implementing a big change on its mobile News Feed. Facebook is changing the aspect ratio of all the images and videos shown in the mobile News Feed. The social media giant is reducing the maximum media height for photos and - [Steve Jobs by Walter Isaacson – Part 2](https://avignyata.com/steve-jobs-by-walter-isaacson-part-2/) - “Maybe that’s why I never liked to put on-off switches on Apple devices.” December 12, 1980. At the age of twenty-five Jobs was worth $256 million. Apple’s success brought fame. October 1981 Inc. the first one followed by Time in February 1982. With picture of Jobs with his hypnotic stare, said the main story, “practically - [Steve Jobs by Walter Isaacson](https://avignyata.com/steve-jobs-by-walter-isaacson/) - “The people who are crazy enough to think they can change the world are the ones who do.” – Apple’s “Think Different” commercial, 1997. And that sum’s up 600 pages on Steve Jobs who thought and shared “the importance of people who could stand at the intersection of humanities and sciences, and I decided that’s - [6 UP-TO-DATE AND RESULT DRIVEN SEO TIPS IN 2017](https://avignyata.com/6-up-to-date-and-result-driven-seo-tips-in-2017/) - Image source: https://media.licdn.com/ Digital marketing has made a major breakthrough in the era of technology. Search Engine Optimization is probably the most important competitive digital marketing advantage that you can have over your competition. In the world of digitalization, you cannot simply just get online, share your content, and simply be recognized by your targeted audience. It is - [TOP 5 SOCIAL MEDIA MARKETING STRATEGIES 2017](https://avignyata.com/top-5-social-media-marketing-strategies-2017/) - Image source: https://www.creativeon.com Over the years, the social media networks have advanced from being an entertainment and connecting with friend’s network to an important platform for business. Whether you have a small business or a large one, it is essential to have a social media presence of your brand. This helps in bringing more traffic - [Book review - Leading Digital](https://avignyata.com/book-review-leading-digital/) - Leading Digital : George Westerman Didier Bonnet Ndrew McAfee The beginning: Are you ready? And to add the conclusive words bring stark reality: we ain’t seen nothing yet. The barrage of technology will be so prolific that they will enter and reshape the business world. Moore’s Law as central drumbeat of digital future says it - [HOW TO CREATE ORIGINAL AND EFFECTIVE ONLINE EXPERIENCE?](https://avignyata.com/how-to-create-original-and-effective-online-experience/) - Image source: https://www.iot-now.com/ The dominance of online promotion of business, digital marketing, and social media services has become indispensable in the present era. The 2017 digital marketing trends report made by Consultancy and Adobe looked for an answer to the question that what is the single most exciting opportunity business team would like to avail? - [Big Data](https://avignyata.com/book-review-big-data/) - Book Review Big Data Review by Madhuri Lele BIG DATA : A Revolution That Will Transform How We Live, Work and Think by Victor Mayer – Schonberger and Kenneth Cukier If the title and tag line is not captivating enough for a reader to pick up the ‘BIG DATA’ summing by Wall Street Journal will - [Social Media Influencers and their Evolution](https://avignyata.com/social-media-influencers-and-their-evolution/) - Socia Media Influencer: Jennie Every brand requires a means to reach out to larger audience. Creating brand awareness is not just a onetime phase. It is a continuous effort to evolve and build a permanent subconscious seat in the minds of their target audience. One of the time-tested methods is the use of an influencer. - [Influencer - review : interesting read and useful](https://avignyata.com/influencer-review-interesting-read-and-useful/) - Influencer: Kerry Patterson * joseph Grenny * David Maxfield* Ron McMillan * Al Switzler As the title suggests the book takes a reader through a fascinating journey by authors as they meet seemingly insignificant, quiet but tenacious people, obviously ‘Influencers’ who solved world-sized problems in world-class ways. And they have moved beyond ‘Serenity Trap’ as - [11 key trends of digital marketing industry in 2016](https://avignyata.com/digital-marketing-company-agency/) - The year 2015 left several marks for us in the technological and digital domain such as preference towards big data by companies. Companies were massively dealing with analytics regarding sales, search activity and site interactions. Technological trends like growth of personalized advertising due to the presence of apps with a good User Interface design (UI) - [Why Social Media Presence Is Essential for Online Companies? - Guest Post](https://avignyata.com/social-media-marketing-companies/) - Questioning on the importance of social media presence is equivalent to questioning on the relevance of having a marketing strategy for a growing business. The need for social media presence is inevitable if you want to develop your business. While internet has shrunk the world, it has increased the competition to your business. You are - [These are the 10 things i would do inorder to manange a fanpage ...](https://avignyata.com/these-are-the-10-things-i-would-do-inorder-to-manange-a-fanpage/) - Managing Facebook Pages - [SMM Campaign we love – Ford Fiesta](https://avignyata.com/smm-campaign-we-love-ford-fiesta/) - A majority of business outlets are recognizing the role of social media in today’s net-ridden world. The much talked about Ford’s Fiesta campaign is an apt example of this trend. What they did was simple: Their experiment was about inviting 100 “social agents” (members of the public) to drive and review Fiesta for six months, - [Do's and Dont's of SMM marketing](https://avignyata.com/dos-and-donts-of-smm-marketing/) - Social media has indeed changed the face of marketing. Radio, TV, and print ads move over - online interaction is the way of the future. However there are a few pointers any new startup should keep mind - * Start with a proper plan, not tactics * Grow your customer base quickly * Set specific - [Few things that will rule in the social media scene this year:](https://avignyata.com/few-things-that-will-rule-in-the-social-media-scene-this-year/) - From plug-ins to location-based marketing initiatives to the move to higher bandwidth and putting updates highlighting a cause or an event, there's plethora of change in the world of social media. Audience will have control: Brands will have to have some presence in the online world. If a brand doesn’t have a presence on social - [Social Media trends in India](https://avignyata.com/social-media-trends-in-india/) - Our communiqué, interactions, online business, blogging has all changed in one decade owing to the tremendous growth and innovation in the online world. Social networking websites are now a widespread means of the way people converse everyday and also the way many youngsters earn money. More importantly Social Media is not a Fad, it a - [Facebook and the new Q&A](https://avignyata.com/facebook-and-the-new-qa/) - Yahoo Answers was the first Q&A site that i was exposed to. When it had started, it was exciting to see for any given question, you always had someone answering it. Someone who has the expertise or the experience in answering the question. Then there was the country editions that were started. Each country had - [Brands start using Listening Platforms to monitor Conversations](https://avignyata.com/brands-start-using-listening-platforms-to-monitor-conversations/) - 400 million active users + thousands of fan pages + friend lists of at least 100 people + status updates and comment options = a whole lot of conversation. Facebook chat may suck, but that doesn’t constrict the amount of chatting on Facebook. People talk about all sorts of things, their lives, their partners, the - [Social Media ROI becomes important](https://avignyata.com/social-media-roi-becomes-important/) - Social Media ROI is a rather complex concept, I’ve observed. Unlike more direct forms of marketing, its indicators may not include actual sales. This has resulted in a lot of skepticism about its impact and hence relevance. With Social Media, you can touch your stars. I wrote to my favorite writer, I’m ‘following’ my favorite - [Real budgets for Social Media Marketing](https://avignyata.com/real-budgets-for-social-media-marketing/) - Nothing on an average Facebook feed lasts more than a minute on top. It’s full of people: talking, sharing links and pictures and stories, taking random quizzes – making their presence felt. Social media has incredible potential in terms of presence – otherwise fulfilled by marketing and PR. Unlike other mediums of marketing, social media’s - [Audience Control in Social Media Marketing](https://avignyata.com/audience-control-in-social-media-marketing/) - We’re in the age of the listening parent. Children and teens don’t repress their desires for lack of money or fear of the parent anymore, and astutely enough, the parent’s methods of regulation and culling the best out of their children have changed correspondingly. Today I can see an educated breed of parent who neither - [Testing for Technorati](https://avignyata.com/testing-for-technorati/) - Technorati claim token NC8KKWQG75C5 in any posts in your feed. Please make sure that you have entered it correctly in a post body and that the token appears in the feed whose URL you have given us. Once you are sure we should be able to find the claim token, use "Update Site Feed URL" - [Geo Location - FourSquare trend catching on!!](https://avignyata.com/geo-location-foursquare-trend-catching-on/) - Foursquare = pure genius. It’s odd how genius can manifest itself in ways that, on seeing, you realize were right there all the time. Foursquare is one of these manifestations. There is nothing particularly difficult to imagine or do in the concept or execution of Foursquare, yet for some reason, not even Google was able - [Augmented Reality](https://avignyata.com/augmented-reality/) - Slick, touch-responsive, elucidative glares have long been a feature of science-fiction. The suave, dashing spy strides down a bus New York street and pauses before a man with an impassive, phlegmatic expression. Cut to the hero’s glares: a blinker appears on the top-left corner for a few seconds, after which a list drops down the - [Trends in Social Media Marketing in 2010](https://avignyata.com/trends-in-social-media-marketing-in-2010/) - Mobile will gain in Social Networking - people will start using cell phones more extensively for social net working needs. Fall in rates, more competition between mobile service providers, and the most anticipated 3G spectrum will fuel this growth. Digital divide of the online and offline world will come together - there would be more - [Social media network, the next film critic?](https://avignyata.com/social-media-network-the-next-film-critic/) - Avatar, the magnum opus of James Cameroon, could be the most successful film ever in the world in terms of revenues. It has also been a very big hit in India where generally Hollywood movies take time to be accepted by the audiences. Moksh: I would partly attribute the success to the rave reviews on - [Why social networking sites have become so famous?](https://avignyata.com/why-social-networking-sites-have-become-so-famous/) - Daksh: I was wondering as to the reason for people to use these sites and what do they do for so long on social networks, the biggest discovery happened? Pictures, bingo. People just love to look at pictures. That's the killer application of all online social networks. Seventy percent of all actions are related to - [Are social networks here to stay? Is it a revolution?](https://avignyata.com/are-social-networks-here-to-stay-is-it-a-revolution/) - Clubbing was a decade old form of social networking. Today people tweet their thoughts for the world to see. In between, we’ve had instant messaging, MySpace, Facebook and blogs. Social networking technology is changing the way consumers, investors and traders interact and share information. However, all companies are struggling to find ways to show how - [INTEGRATING SOCIAL MEDIA INTO MKTG COMMUNICATIONS](https://avignyata.com/integrating-social-media-into-mktg-communications/) - The newest kid on the block always gets the eyeballs and attention with respect to what it does. Same is the case with the social networking sites which have taken the world by storm. Experts predict it to be the next big thing. Only time will tell whether it will but it doesn’t stop people - [Understanding social network users:](https://avignyata.com/understanding-social-network-users/) - For the last few decades, sociologists and psychologists have been wondering whether computers are going to spell the demise of interpersonal communication. We are all going to retreat into our dark rooms where our computers are located, and avoid things like playing cricket with the neighbors, shopping at the mall, or heading down the haji - [Blogs vs. Twitter:](https://avignyata.com/blogs-vs-twitter/) - Twitter feed is far less substantial than the blog had been. In fact it is difficult to see a single tweet of interest, whereas this person’s earlier blog posts had been, with some regularity, worth a look. If we don’t “follow” this person, we miss the possibility of some future interesting tweet. On the other - [Social-Network Users’ data at risk:](https://avignyata.com/social-network-users-data-at-risk/) - Researchers find a way to identify individuals in supposedly anonymous social-network data. One way for social networks to make money is by sharing information about users with advertisers and others who are interested in understanding consumer behavior and exploiting online trends. Social networks typically promise to remove "personally identifying information" before sharing this data, to - [Examples of how social networking sites are accessed through mobile phones:](https://avignyata.com/examples-of-how-social-networking-sites-are-accessed-through-mobile-phones/) - Facebook According to Nielsen, Facebook is the No. 7 mobile website in terms of reach. About 15% of Facebook users (11 million) in the U.S. regularly access the social network's mobile web version (not to mention various downloadable versions and the roughly three million users who use SMS). Facebook fan pages are just beginning to - [Orkut and its new Look](https://avignyata.com/orkut-and-its-new-look/) - Orkut has introduced a completely new get up facing competition with Facebook. (via Orkut Blog) The new look is a mixture taking elements from MySpace the new default color theme, updates is a are very Facebook element and last one also the see the notification like the one in gmail. What would have made a - [Evaluating Social Network Services](https://avignyata.com/evaluating-social-network-services/) - Ryze has the clunkiest interface of the four major social network services -- your personal home page starts with a two column profile that is professionally oriented, but has difficulty if you have more then one affliliation. Below this standard profile you can use some HTML to create a better looking section, but for non-HTML - [In & Out of Linkedin:](https://avignyata.com/in-out-of-linkedin/) - LinkedIn is the most professional looking of all the social networking service. It is very oriented toward your professional network and not your broader personal network. In fact, unlike almost all the other sites, LinkedIn doesn't allow for you to add a photo your personal page. The "connections" are not called friends here. LinkedIn has - [What does social networking mean for business today?](https://avignyata.com/what-does-social-networking-mean-for-business-today/) - As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. Social networking at a high level is described as the convergence of technologies that make it possible for individuals to easily communicate, share information, and form new communities online. But - [Skype: the Un-Social Network:](https://avignyata.com/skype-the-un-social-network/) - Skype’s new owners might make it the platform it always should have been. On the list of technology companies that inspire speculation and interest disproportionate to their size, Skype has often been near the top. The international success of its Internet-calling service was near-instant. In ebay's hands, however, Skype never quite achieved its promise. After - [Social Networking Meets CRM](https://avignyata.com/social-networking-meets-crm/) - Blogs, forums and wikis are all tools that can help companies reach out to customers and boost business. Social-networking tools aren’t just for Facebook fanatics anymore. These days, consumers are demanding a higher degree of interactivity from customer-service departments. As a result, companies are being challenged to add online capabilities to their CRM systems. Take, - [Devils advocate: Networking Sites be banned?](https://avignyata.com/devils-advocate-networking-sites-be-banned/) - When asked this question, many people cite identity theft, social isolation, pornography and infidelity. In order to determine if these are valid points, each of these issues must be considered. Why Parents Think Social Networking Sites should be banned Many parents dislike social networking because they believe that sites such as MySpace and Facebook attract - [Social media usage through mobiles:](https://avignyata.com/social-media-usage-through-mobiles/) - Mobile phones have become the ubiquitous gadget which is like a shadow with all of us. As techno logy is improving and we are going from 3G to 4G especially in the developed world, mobile are increasingly used for social networking. Recently, Advertising Age reported on the 400% surge in mobile video uploads to YouTube, - [A new social media aggregator:](https://avignyata.com/a-new-social-media-aggregator/) - Looking Glass, the social media aggregator from Microsoft was opened up for beta testing in January 2009. The Windows team and put in place a load-balancing plan, meant to control the number of downloads that could happen at a time so the system wouldn't crash, and opened up the beta-testing download period on a Friday - [A new paradigm for Microsoft:](https://avignyata.com/a-new-paradigm-for-microsoft/) - Microsoft wants marketers to see it in a different light -- not only as an ad seller but as a smart company full of geeks who can help it solve business problems. And the tech giant is using social media to prove it can do so. Today Microsoft is taking the wraps off a new - [Metrics (Measures) in social network analysis (Part 2)](https://avignyata.com/metrics-measures-in-social-network-analysis-part-2/) - Individual-level Density The degree a respondent's ties know one another/ proportion of ties among an individual's nominees. Network or global-level density is the proportion of ties in a network relative to the total number possible (sparse versus dense networks). Flow betweenness centrality The degree that a node contributes to sum of maximum flow between all - [SEO Friendly Web Design: Need for boosting your business:](https://avignyata.com/seo-friendly-web-design-need-for-boosting-your-business/) - If you want to boost your online business then you must have a good website. You must have a website that looks superb and attracts visitors and customers. Frankly speaking, most of the visitors prefer the websites having easy layout and access of all things at one look. That is why; website design makes one - [Metrics (Measures) in social network analysis: (Part 1)](https://avignyata.com/metrics-measures-in-social-network-analysis-part-1/) - Betweenness: The extent to which a node lies between other nodes in the network. This measure takes into account the connectivity of the node's neighbors, giving a higher value for nodes which bridge clusters. The measure reflects the number of people who a person is connecting indirectly through their direct links. Bridge An edge is - [SEO - Most Feasible for Video Marketing:](https://avignyata.com/seo-most-feasible-for-video-marketing/) - A matrix-like character which does bombastic dance moves in a viral video is actually an advertisement for a car company. A laugh-out-loud funny clip of a baby making funny noises is a marketing technique for a new infant foods manufacturing company. These are just a couple of examples of how search engine optimization or SEO - [SEO Measurable parameters part 2:](https://avignyata.com/seo-measurable-parameters-part-2/) - Let us have a look at the keyword research and analysis phase, the performance parameters of the keyword w.r.t the website traffic. Once you have finalized your SEO service provider, you need to understand your requirement including the target audience for your website, objective etc. Based on this there will be an in-depth audit that - [Website Audit: SEO Measurable Parameters – Part 1](https://avignyata.com/website-audit-seo-measurable-parameters-part-1/) - Converting a lead is never an easy job for the sales person in any industry with no 100% guaranteed results and even if you guarantee people will come up with a link saying that “No one can guarantee results” how come you? But still the industry is getting more and more clients with great potential. - [Points to be considered before determining the SEO Strategy:](https://avignyata.com/points-to-be-considered-before-determining-the-seo-strategy/) - Steps to help you in preparing the SEO strategy for the website or in the process of preparing proposal for the SEO works Age of the domain: The first process is to determine the age of the domain and document it. The domain age is a factor that Google search engine uses to determine the - [Twitter at rescue for micro-bloggers:](https://avignyata.com/twitter-at-rescue-for-micro-bloggers/) - Twitter has suddenly become a rage in the social networking world. Starting a blog is easy but putting up a post on it seems difficult. Even more difficult to make sure that people read it and for that it has to be interesting. If you are not a celebrity, it is remotely possible that your - [Is social networking a substitute for Email?](https://avignyata.com/is-social-networking-a-substitute-for-email/) - A six year analysis of Internet Activity Index was conducted. Can you guess which of the five areas (Commerce, Communications, Community, Content and Search) has grown the most—and which has shrunk? The most surprising results actually aren’t in Community and Communications. Yes, email (i.e. Communications is down), the only area to fall over those six - [Tips to succeed in long term in Social Media:](https://avignyata.com/tips-to-succeed-in-long-term-in-social-media/) - Building a social media presence is much more a marathon than a sprint. There’s plenty of content to develop, place and promote, and there are lots of relationships to build. The social media marathon requires commitment, persistence and lots of patience, the type of mental endurance needed to complete a 42 km race. Commit to - [How can you provide value and make Facebook work better for others?](https://avignyata.com/how-can-you-provide-value-and-make-facebook-work-better-for-others/) - 1. Engage the reader. Ask him questions about his business. Show interest in them, and they will show interest in you. 2. be gracious. Thank them for being a follower. Thank them for friend-requesting you. Always say thank you. 3. Reciprocate. Return the tweet by commenting on one of their tweets or blog posts. Tell - [Creating Value on Your Facebook and Twitter Social Networks:](https://avignyata.com/creating-value-on-your-facebook-and-twitter-social-networks/) - Nowadays it is a fashion statement to be on Facebook or twitter or any other social networking website. So if you’re a Twitterer or a Facebooker, do you have something of value to say or we are just following the herd? Are we doing any value addition so as to help broaden the mindset of - [Social Media Strategies for corporates: (Part 2):](https://avignyata.com/social-media-strategies-for-corporates-part-2/) - 6) Risk of the unknown. Human conversations are great; you never know where they will turn. For companies that are very logical, planned and methodical there are some elements of the unknown. One thing is for sure, the more you get involved with a conversation in the start, the less risk you’ll have over time. - [Social Media Strategies for corporates: (Part 1)](https://avignyata.com/social-media-strategies-for-corporates-part-1/) - Evolution of social media: 2006 was about “What is social media” and “Why does it matter”. Business blogging, flogs, podcasting and second life were the hot topics. 2007 is about “How do I deploy social media”. Companies will start to integrate Social Media up and down and side to side in the organization, both externally - [Supporting Youth Engagement for social networking:](https://avignyata.com/supporting-youth-engagement-for-social-networking/) - By providing just a taste of how social technologies have altered the architecture of public life, it is critical for educators to understand how mediated publics are shifting the lives of youth. There are very good reasons why youth use them and encouraging them to return to traditional socialisation structures is simply not feasible. Let - [Are we in Public domain or Private domain on social networks?](https://avignyata.com/are-we-in-public-domain-or-private-domain-on-social-networks/) - Social networking websites like MySpace, Facebook, and Bebo are all over the internet and today’s youth are spending a lot of time using these sites to make friends and does time pass. How is public life changed by social technology? How the properties of meddled publics like social network sites different from unmeddled publics? We - [How is social networking advertisement targeted?](https://avignyata.com/how-is-social-networking-advertisement-targeted/) - Sites focused on shared interests allow advertisers to better target their messages. HIGHER COSTS According to itLinkz figures, advertisers are paying more each time their ads are viewed on his site than on more general social networks. Advertisers are paying double-digit figures for every 1,000 times their ad is viewed. MySpace's average charge per 1,000 - [Reasons for the more targeted approach to social networking:](https://avignyata.com/reasons-for-the-more-targeted-approach-to-social-networking/) - One is the sheer popularity of sites such as MySpace and Friendster. As those sites have expanded and become among the Internet's most trafficked, some users and potential users have grown wary about exposing themselves to so many people. Some users would rather connect with people with whom they share common interests, such as hobbies - [Niche Social Networking:](https://avignyata.com/niche-social-networking/) - MySpace and Friendster’s runaway popularity and exposure have helped spawn an array of targeted networking sites. Are Advertisers noticing? Vox, a social networking and blogging site with strict privacy controls, so users can limit who sees particular posts. Vox users can make some content available to the general public. Other posts and photos can only - [Saving of employers resources on advertisement for jobs:](https://avignyata.com/saving-of-employers-resources-on-advertisement-for-jobs/) - Many business-networking sites also post jobs on their sites. So, you get one more online option to look out for jobs, i.e. in addition to the job portals. Online networking also helps you to build relationships before you can actually ask for a job. And that too without facing the recruiter. It is always better - [Uses of business networking sites in getting jobs:](https://avignyata.com/uses-of-business-networking-sites-in-getting-jobs/) - Business networking sites allow you to get in touch with high-end executives and business professionals. It is often noticed that many times jobs are not advertised. They are filled in through recommendation and referrals. Business networking sites allow you to get in touch with people who are directly involved in the decision making process. Many - [How social networking sites is changing the way we find jobs:](https://avignyata.com/how-social-networking-sites-is-changing-the-way-we-find-jobs/) - 70% of successful job searches depend on personal contacts’ according to Career Development Center of Hollins University. The above fact emphasizes the need for having and creating personal contacts and networking. In an age, where job seekers outnumber the available jobs, it has become imperative to be at the right place at the right time. - [The Do's and Don't of Business Networking Sites:](https://avignyata.com/the-dos-and-dont-of-business-networking-sites/) - Business networking sites are a great way to connect with people that have similar businesses to yours. It is an easy way to learn of how they got through their rough times, or maybe even go and make collaboration effort if you feel that the person and the timing is right. However, these business networking - [Future of LinkedIn:](https://avignyata.com/future-of-linkedin/) - LinkedIn has some of the smartest investors around. These investors have deep pockets and they are almost certainly following the model of building both scale and deep end user value before attempting too much monetization. There are signs that they are looking at deepening their service value, specifically by becoming a network to find small - [Limitations on LinkedIn's Value](https://avignyata.com/limitations-on-linkedins-value/) - 1. Linkedin mirrors real world relationships but does not change them. I assume the same is true on Facebook. More to the point, attempts to use LinkedIn to change real world relationships can be counterproductive. There are a few people who seemed as if they were almost professional LinkedIn users. Their names came up constantly - [How to use Social Networking Site for Advertising Products/ Services:](https://avignyata.com/how-to-use-social-networking-site-for-advertising-products-services/) - Create your account- Creating a profile is not very hard task and can be easily done. However, you may need to keep all your profiles updated on a regular basis. Expand your network- Almost every networking site provides you option to search friends who share same interests as you. So always search and invite members - [New tools of Marketing:](https://avignyata.com/new-tools-of-marketing/) - Social Networking sites are new tool of marketing that has gained its popularity in last couple of years. This new concept is considered as very effective tool for capturing marketing leads. It has emerged as one of the most significant tools that provide a platform where you can network and gain new customers. This newest - [Organizational integration is one of the key challenges faced by the social media industry:](https://avignyata.com/organizational-integration-is-one-of-the-key-challenges-faced-by-the-social-media-industry/) - Here are the important points in this issue: 1. An organization has to understand the importance of social media and transparency for the future of your company/organization 2. An organization needs tools to make it easy for customers and prospects to participate (product reviews, service reviews, ideas, enhancement requests, online catalogs and other tools need - [Social media channels:](https://avignyata.com/social-media-channels/) - Social Media channels are by no means totally different or even totally new. The term "social tools" was coined in 1999. It’s been a decade now. Yet the number of people in the world who still have no idea about blogging is staggering. Surprisingly or not, not every advertising/marketing professional has a blog. This makes - [Social Media Isn't Living Up to its Hype?](https://avignyata.com/social-media-isnt-living-up-to-its-hype/) - Innovation is the bulwark of growth. It increases the standard of living for all concerned. However initially when presented with a new technology, people tend to use that innovation to do existing jobs more effectively. Brand building is no different. As social media gains momentum, brand communicators are experimenting carte blanche with these new technologies - [Would online social networking strategy work for a corporate business online?](https://avignyata.com/would-online-social-networking-strategy-work-for-a-corporate-business-online/) - Would all types of audiences be conducive for the idea? It’s a great idea for the corporate industries to pursue, whether they have a product or a service. The goal of any business that is customer-driven wants to generate buzz about their activities. What better way to do that than by engaging in social media - [Unique Social Networking Strategy by Sears:](https://avignyata.com/unique-social-networking-strategy-by-sears/) - Many companies, both online and offline can appreciate the benefits of networking and how it can clearly benefit their company. In the form of offline, traditional networking, many companies use their Chambers of Commerce such as Bombay chamber of commerce and industry (BCCI) or Federation of Indian chamber of commerce and industry (FICCI), Lunchtime networking - [Strategy initiation for social network:](https://avignyata.com/strategy-initiation-for-social-network/) - If we’re going to put a social media strategy into place, we need to align the path we are going to take, and develop it with an understanding of how to reach our goals. Where are we going? How are we going to get there? How do we know we’ve arrived? Let us start in - [Starting a Social Media Strategy:](https://avignyata.com/starting-a-social-media-strategy/) - Begin with the final output in Mind Strategy isn’t the goal. The process is essential. The objective though has to be though of. Else it becomes like walking down an unknown path exploring options. This isn’t bad but then it is better with objectives. Then think about building a strategy to reach them. Following can - [Challenges of Social Network Sites:](https://avignyata.com/challenges-of-social-network-sites/) - Every aspect has two dies, the positive and the negative. Thus there are challenges to social network sites too. We are all getting carried away with the hype and hoopla but we need to have a balanced viewpoint. It’s easy for us to be exuberantly callow. Difficult to Monetize: Even Google, the mammoth and innovative - [Social networking widgets:](https://avignyata.com/social-networking-widgets/) - For those of you who do not completely understand what a widget is, it is essentially independent objects or an object that can be embedded or downloaded onto another site and can be used as a tool, have automatic content updates, or are or can be interactive. Though they go by the name of “widget”, - [Corporate blogging:](https://avignyata.com/corporate-blogging/) - Corporate blogs, often by their very own definition, are maintained by senior levelers or any other upper level manager within the company who has a vested company interest and wholly understand the integral importance of effective networking. Since they are ultimately responsible for the content and tone of the blog, it would stand to reason - [Tools of social networks:](https://avignyata.com/challenges-of-social-network-feedbacks/) - The past couple of years, largely with Facebook and Orkut growing the social networks and social computing tools having grown into the edges of mainstream, nearly every argument made against these tools and services was laid down against e-mail, rich UI desktops (people spent hours changing the colors and arranging the interfaces), and Instant Messaging - [Do’s and dont’s for social networking for corporates:](https://avignyata.com/dos-and-donts-for-social-networking-for-corporates/) - Basic rules of the Game: Just like in all types of business and life, there are some basic rules to be adhered to. They can be called as etiquettes. These can be spoken and/or non-spoken, but many businesses and individuals often do not practice these rules when they are on these social sites. Not only - [What does our Social Networks Say About you:](https://avignyata.com/what-does-our-social-networks-say-about-you/) - Let’s play a game of memory: What is your latest Twitter entry? What was the last photo you uploaded on your Orkut account? Can you remember or do you have to go and check it really quick? Social networking is fabulous but it is not without its set of problems and misconceptions. For example, a - [Social Media Best business methods:](https://avignyata.com/social-media-best-business-methods/) - Following are the reasons why businessman use social media i.e. do social networks marketing: • Influence brand reputation • Increase brand awareness • Improve search engine rankings • Increase website traffic • Generate leads for increasing sales • Improve internal communications • Increase online sales But of these, social media marketing initiatives are effective more - [Reputation management on the web:](https://avignyata.com/reputation-management-on-the-web/) - Having a social media presence is one thing. Engaging the customer with you is another thing which means you are doing social media marketing. And then measuring the effectiveness and efficiency and Return on investment is the most difficult thing. Some companies have a presence on the web but either: 1. They do not monitor - [Defining and Setting Success Metrics:](https://avignyata.com/defining-and-setting-success-metrics/) - We should know what to measure and when to measure. This is the area where businesses- without proper guidance, or internal knowledge - start seeing hazy returns. Metrics is the area where most organisations or marketing teams don’t see recognizable returns or returns that are hard to quantify for social media campaigns. Choosing the right - [Usage of back links in SEO:](https://avignyata.com/usage-of-back-links-in-seo/) - Focusing on the same keyword, this can be an effective internet marketing technique. This is search engine optimization for social networking websites at its best. This has also become the major source of back-links. It provides a great way to generate back-links for free. It boosts website visibility at search engines, because each new back-link - [Role of Social Networking in SEO:](https://avignyata.com/role-of-social-networking-in-seo/) - In recent times, social networking has become a necessity rather than an option. It is an activity to achieve long term success for your promotional endeavour especially through the Internet. Almost everyone nowadays has his/ her presence on social networking sites. People of every age group are using numerous networking sites and creating their profile. - [Social networking fundamentals in the present scenario:](https://avignyata.com/social-networking-fundamentals-in-the-present-scenario/) - Social networking was started on the premise that ‘like-minded’ people would come together to talk about a particular thing. So if you happen to just surf on the internet, you would be sure of knowing about social networking and how it helps everyone. It is quite transparent due to the nature of its platforms and - [Social Network Types and Motivations: (contd..)](https://avignyata.com/social-network-types-and-motivations-contd/) - The most obvious gated community/trust based network is the family ("the network you don't get to choose"). Many people want better tools to stay in touch with extended family now that families tend to be so geographically dispersed. If a gated community for models seems small and frivolous, what about one for doctors or lawyers - [Social media measurement: basics](https://avignyata.com/social-media-measurement-basics/) - Return on investment is of most importance for any activity. Be it a new plant, a new machine, a new products Research and development or an intangible team as advertisement. Quantification makes it easy to convince a client. For a marketing team within a larger organisation or a client-facing agency, being able to quantify growth - [Integrated social media communication:](https://avignyata.com/integrated-social-media-communication/) - We are into the second quarter of 2009 and witnessing some of the highest adoption of social media tools ever. For companies, it is time to start looking if social media is panning out like expected and should we be in it. This could be a blog post on metrics and results, but I’m thinking - [Social Network Types and Motivations:](https://avignyata.com/social-network-types-and-motivations/) - We all live in a civilization where we require each other for sustainability purposes. Thus the desire to network is as old as humanity and online social networking sites do seem to solve a need that is different from simply using email, chat and blogging tools separately. However the idea that there will be one - [Recruitment through social networking websites:](https://avignyata.com/recruitment-through-social-networking-websites/) - Recruitment in the initial days was through the recruitment agencies and placement agencies. Then with the online boom, now we have naukri, monster, shine, firstnaukri and other online recruitment websites where the recruitment does not pay nor does the employee. The revenues are from the advertisements and thus a win-win situation for all. Thus how - [Future of social networks: how will they evolve?](https://avignyata.com/future-of-social-networks-how-will-they-evolve/) - 1. All new things have a shelf life. When will the novelty factor erode? Historically these issues go way way back. The Freemasons secret handshake was an early solution to the trust issue. When we look at the social networks that have existed in the real world throughout history and asked "what is different this - [Value of social media for B2B purchase decisions:](https://avignyata.com/value-of-social-media-for-b2b-purchase-decisions/) - Understanding consumer behaviour has always been the most difficult task for marketer since customer mapping can never be accurate. There are always many fcators at work during a purchase decision. And it is not always possible to know which are the factors. How customers decide what solutions they need, which services they need, or what - [Social networking goes mobile:](https://avignyata.com/social-networking-goes-mobile/) - Can you name one thing which you see perennially everywhere? Did I hear the answer as ‘Mobile’? Well, Yes, you are absolutely right. With the introduction of 3G in India soon, we will see internet rates come down and more Value-added Services. But it is more useful for people on the move and wants constant - [Social media usage for B2B:](https://avignyata.com/social-media-usage-for-b2b/) - There is always a concern among the conservatives whether or not to go to the digital media and then to the social networking niche. If the brave marketers finds it difficult to go to this media, the conservative brick-and-mortar trader should not be blamed for being averse to it. But I think forget about the - [Types of social networks:](https://avignyata.com/types-of-social-networks/) - We have many online communities which can be categorised as follows: informational, professional, educational, hobbies, academic, and news related. Within each of these major categories, there are many hundreds of communities filled with active members who dedicate a fair portion of their day to participating in those social networks. Let us have a look at - [Understanding Social Networks:](https://avignyata.com/understanding-social-networks/) - In order to understand what types of social networks exist on the Internet, it's important to look at all aspects of how people interact with each other online. The last two years have seen social networking grow from a mere socail networking to a great place for advertsiers to strut their stuff. For an indian, - [Social networking rankings:](https://avignyata.com/social-networking-rankings/) - It is the rank of preference of social networking websites or blogs or forums for the netizens. This rank is based on the number of hits to the website by directly typing-in the web address of that particular site in the address bar. The rank doesn’t consider linking to the website through search engines or - [Social media outsourcing (SMO)](https://avignyata.com/social-media-outsourcing-smo/) - Every one of us is aware of Business Process Outsourcing (BPO) and Knowledge Process Outsourcing (KPO). Now we even have Legal Process outsourcing (LPO). Why cannot we imagine a scenario featuring imaginary Indian Social Media Outsourcing (SMO) Company? I think SMO will be the next big business opportunity for India after BPO and KPO. To - [Following are the issues which will make for good ethics:](https://avignyata.com/following-are-the-issues-which-will-make-for-good-ethics/) - SEO Ethics Ethics form the cornerstone of all organisations, be it for-profit or non-profit organisations. Unfortunately it isn’t the case in many Indian corporates. Ethical companies though can make a difference when they want to do business with foreign multinationals. Many online Gurus acknowledge that its existence is interlinked with the popularity and success of - [Finding value of a social networking website:](https://avignyata.com/finding-value-of-a-social-networking-website/) - If you have a start-up on the web, how will you come to know the value for it? Let alone a start-up, it is difficult o measure the renowned social networking sites such as twitter or Myspace or linkedin or Facebook as in a brick-and-mortar company, a online company value depends on the way the site - [Monetizing social networks: Part II (3 more types)](https://avignyata.com/monetizing-social-networks-part-ii-3-more-types/) - 3) Partnership Opportunities - or, limitations of partnership Social networks, especially those like Facebook and LinkedIn, have very targeted demographics. As a result, it makes sense for companies interested in these demographics to partner with them. For example, RIM Cell phones partnered with Facebook, while naukri with LinkedIn. These partnerships are quite fruitful for both - [Monetizing social networks:](https://avignyata.com/monetizing-social-networks/) - The golden rule of sales is to understand your target market. As social networks are dynamic, the level of complexity in monetizing social networks proves to be quite high. Each network is different from the other. 5 different concepts to monetize social networks can be: 1) Ads - or, the interesting content problem The poor - [Social Media Measurement:](https://avignyata.com/social-media-measurement/) - Everything that counts has to be measured but not everything that can be measured counts. Similar is the case with social media optimization or social media marketing. It is a subjective issue as of now where everyone has an opinion, but nobody agrees on the solution. The question about how to measure the return on - [Social Media Measurement: (Quantitative)](https://avignyata.com/social-media-measurement-quantitative/) - If the goal is to measure traffic, sales or SEO ranking, we can take a more quantitative approach. There are some free tools that can help with this type of measurement, including: 1. AideRSS allows you to enter a feed URL and returns statistics about its posts, including which are the most popular based on how many - [Brand Impact Analysis- on Social Media:](https://avignyata.com/brand-impact-analysis-on-social-media/) - Social media marketing is the new form of marketing which is in its nascent stage yet. If done right, can have a significant impact on brand awareness and popularity. However, many companies fail to utilize this cheap (and in many cases free) method of marketing. This is because either they are averse to try out - [Customer engagement:](https://avignyata.com/customer-engagement/) - Customer engagement (CE)= function of (customer service, customer satisfaction, customer loyalty). Input is the service whereas the output is the satisfaction which results in loyalty and thus the brand equity of the product or service takes flight. Nowadays urban India has started buying stuff online quite frequently. Young people are now much more trusting about - [Branding in Social Media vs. Traditional Media](https://avignyata.com/branding-in-social-media-vs-traditional-media/) - Integrating social media plan into your promotion and branding strategy has moved from being an option to becoming a necessity for survival in today’s fast moving marketplace. Gone are the days of doing business in a conservative manner and without the aid of technology. 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