Marketing and public relations, both are external functions
of a firm, and both share a common ground in regard to product publicity and consumer relations. However, they operate at the same levels and from different perspectives and perceptions.
In the advertising world, managing public relations is of utmost importance. It helps an organization and its audience to mutually
adapt to each other.
Hence, managing public relations of a brand should be carefully managed to portray a positive image of the brand in the audience’s mind.
Many startups make the mistake of not considering public relations in their marketing strategy as they move out of the blistery launch period and start the long grind towards profitability. Public relations, press outreach and earned media coverage don’t stop the week after the launch.
It should be part of any growing brand’s marketing toolkit, and it may just become a key part of your brand’s strategy -- as it should.