Presence on social media has become an essential component of overall branding today. Of course, it provides companies with an excellent opportunity to truly engage with its customers. At the same time, it also makes you vulnerable to vicious comments that can cause serious damage to your brand. Therefore, effective management of your social media presence, such that you leverage its advantages and minimize vulnerabilities.
At Avignyata, we view social media as a valuable tool to extend your reach in the market, gather customer insights to improve future marketing activities, enhance customer service or even just spark a conversation.
As an award-winning social media consulting organization, Avignyata’s range of services includes:
- Social Media Management
- Social Media Maintenance
- Community Monitoring
- Audience Building
- Social Posts & Engagement
- Content Distribution
- Customer Service
- Influencer Outreach
Today, most organizations understand the enormous influence of social media and its role in marketing. Setting up a fan page and using it to promote existing content has, more or less, become ‘Standard Operating Procedure’ in most marketing campaigns. And to be fair, it can be incredibly effective in many cases.
But setting up a fan page on Facebook is the easy part. The real challenges of running a successful social media campaign are different. The first challenge is to do with understanding your audience and ensuring that your message resonates with them. Second is the ability to sustain interest over a period of time. Investing in a big burst of activity at the initial stages only have it taper down to a trickle later serves no purpose in the long run.
And this is where Avignyata comes in.
Over the last eight years, we have worked on over 100 social media campaigns across platforms – Facebook, Twitter, LinkedIn, Instagram – you name it. For instance, we were the pioneers when it came to using Twitter for movie promotion when we created a successful Twitter campaign for Sawariya way back in 2009. Twitter acknowledged our efforts too.
And we’ve been working with some of our clients for years now! Having been out there in the trenches, working tirelessly on our clients’ social media campaign, we can unabashedly claim to have an intimate understanding of all things social.
How do different audience groups use Facebook? What types of updates are they most likely to ‘Like’? Which ones are they more likely to ‘Share’? What are the most effective (and sustainable) ways to boost the number of your social media followers? What topics or themes tend to resonate the most? How do you measure the success of your campaign? How should your engagement strategy evolve with time? How do you keep audiences interested once the novelty wears off? The sheer amount of experience that we have in running social media campaigns gives us the confidence to answer all these questions and more.
And trust us when we say this: At the end of the day, answering these questions correctly makes all the difference between an optimal and sub-optimal social media engagement campaign.
So get in touch! We’ll help you get there.